Account: Warner Bros. TheatricalCampaigns: Sinners • F1 • Joker: Folie à Deux• Assist in the strategy and planning of multi-million dollar Warner Bros. 360-marketing campaigns, utilizing a mix of traditional & experiential media across both digital and linear platforms.• Support media campaign execution for Warner Bros. films by assisting with media buys and managing vendor RFPs that align with campaign strategies to drive audience awareness and encourage theater attendance.• Oversee the full lifecycle of a title's media plan, including planning, buying, activation, and billing across all campaign phases: Trailer Launch, Early Awareness, Main Campaign, and Post-Campaign.• Conduct comprehensive research using syndicated tools (Comscore/Nielsen), audience insights, and competitive reports to develop media strategies for Warner Bros. 360-marketing campaigns, recommending optimal media placements based on data and market trends.• Oversee digital trafficking and tagging throughout the advertising process, ensuring accurate delivery and tracking of media placements.• Manage campaign budgets ranging from $30 to $60 million, optimizing resources to achieve campaign objectives while maintaining financial oversight.• Support the strategy team in executing 2025 Academy Awards campaigns across digital media platforms. (Dune: Part Two, Beetlejuice Beetlejuice, Joker: Folie à Deux)• Work closely with a full spectrum of advertising channels, including Paid Social/Search, CTV/OTT platforms, Out-of-Home (OOH), Linear Television, Print, Broadcast, Audio, Brand Sponsorships, Promotional Activations, and Programmatic advertising.• Collaborate closely with internal teams—including social, search, programmatic, ad operations, global activation/planning, marketing science, linear, and investment—to ensure strategic alignment and strengthen media planning and strategy.

An entertainment data analytics company that identifies genomic traits, content clusters, and taste profiles in upcoming films, short films, and television series for clients such as Warner Bros. Discovery, Paramount+, AMC Networks, etc.• Analyzed and conducted quality assurance reviews of previous analyses of 5 films per week to ensure high quality data deliverables.

Client: Compton Soul Clothing • Secured the position of Campaign Manager, entrusted with overseeing the overarching strategy for our team's client marketing campaign, including the meticulous creation of timelines and calendars to guide project progression.• Spearheaded a "Back to Your Roots" campaign to enhance brand visibility for our client, resulting in a remarkable outreach to +318% more accounts compared to pre-campaign dates.• Collaborated within a team of 4 (Account Manager, Vice President, Content Manager, Graphic Designer) to craft a comprehensive brand guide utilizing Canva to establish a unified visual identity for our client's brand across Instagram and Facebook platforms, ensuring a consistent and engaging social media presence. • Orchestrated strategies to increase client's Instagram following, surpassing the 500 follower target with a growth from 392 to 502 followers in 3 weeks. Generated engagement from over 1098 accounts through compelling content tactics.

Accounts: The Walt Disney Studios, Paramount Pictures, Warner Bros, Universal Pictures, and Sony PicturesCampaigns: The Marvels • The Haunted Mansion • Mission: Impossible - Dead Reckoning Part One • The Exorcist: Believer • Kung Fu Panda 4 • Asteroid City • Trolls Band Together • Gran Turismo• Analyzed over 30 trailer/TV spot test results, assessing creative components, campaign strategies, and conducting pre-release quantitative and qualitative research for major studios including Disney, Paramount, Warner Bros., Universal, and Sony Pictures.• Collaborated with senior leadership (SVPs, VPs, Directors) on more than 10 client reports and 8 franchise positioning studies (e.g., Kung Fu Panda), providing actionable recommendations to enhance trailers and marketing materials, optimizing client campaign effectiveness.• Participated in 12 virtual focus groups and screenings, offering support in note-taking for upcoming films targeting the Mexican market, helping to refine creative strategies to boost box office and viewership.• Partnered with the International Campaign Analytics team to assist in creating ad hoc client reports for global markets, synthesizing visual data into charts and crafting narratives that highlighted key aspects of promotional materials resonating with international audiences.• Led a cross-functional team of 3 interns in developing a presentation for senior VPs on the fundamentals of research, promoting collaboration and knowledge-sharing across departments.

Client: Midoori ADU Living• Created compelling and persuasive marketing content to clearly communicate the value proposition of the client's brand, ensuring the content strategy was optimized for various platforms and channels to maximize reach and impact.• Collaborated with a team of 4 (Account Manager, Strategic Planner, Creative Director, and Social Media Coordinator) to develop a comprehensive brand strategy from scratch, including designing the name, logo, marketing materials, business cards, and website to launch a new business.• Produced dynamic marketing copy tailored for different platforms, including 5+ social media posts, website content, and promotional materials, ensuring consistency across all communication channels.• Collaborated with the team to design and develop a Wix website for the client, actively contributing to creating and refining the entire website copy to ensure it aligned with the brand's voice and objectives.• Assisted the client in driving measurable results by enhancing audience engagement, boosting brand awareness, and achieving key marketing objectives through strategic content development.

The American Marketing Association at CSULB is dedicated to facilitating connections between students and opportunities in the marketing industry.• Engaged in regular weekly general meetings, attended Q&A panels, and participated in networking events that showcase guest speakers to facilitate both professional and personal growth.• Selected into the organization's marketing agency, Agency 241. A student-led marketing agency within the American Marketing Association specializing in digital and social media marketing.