Jose R. Email and Phone Number
Professional in marketing who is passionate about innovation and insights, with an enduring curiosity towards consumer behaviour. D&I advocate.► Highly motivated and results-driven marketer with over 13 years of solid experience in consumer marketing, shopper insights and trade marketing in FMCG leading companies within challenging environments.► Analytical and critical thinking with the ability to leverage data and translate insights into growth opportunities. ► Proven track record developing brand-building strategies and delivering insight-led initiatives that generate emotional connections with consumers to not only drive purchase but also ongoing loyalty.► Strong team player who brings enthusiasm to a team. Local and global experience has strengthened his adaptability among market shifts and incentivised a high creativity to craft innovative solutions. ► Awarded a Master of Business in Marketing with studies in e-commerce and digital marketing at the University of Technology Sydney. Key Skills:• Market research including Nielsen scan & panel data, Euromonitor.• Data analytics, consumer/shopper insights with a strong ability to analyse market dynamics.• Business acumen, and project management skills.• P&L and budget management.
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Associate Director, Account Development, Consumer And Retail MeasurementNielseniqSydney, Nsw, Au -
Associate Director, Account Development Bases AnzNielseniq Mar 2024 - PresentSydney, New South Wales, Australia
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Senior Manager, Consumer AnalyticsNielseniq Apr 2022 - Feb 2024Sydney, New South Wales, Australia• Manage end-to-end segmentation, targeting and brand research projects across a diverse range of solutions from rapid surveys to advanced segmentation design, implementation, and tracking. • Liaise directly with new and existing clients to support business decision-making by challenging preconceived notions and deciphering the why behind the buy. • Deliver best-in-class analytics while building foundations for growth.Key achievements:• Awarded Executive of the year Australia 2021.• Contributed to deliver a key project for a food client around product performance testing that identified a quarter of a billion USD opportunity and won the first Q-BEST global competition.• Collaborated to create a comprehensive study about unlocking local consumption during Covid and thought leadership studies including Sustainability and the first LGBTQ+ Australian survey.
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Panel Survey & Spectra LeadNielseniq Oct 2020 - Mar 2022Sydney, New South Wales, AustraliaKey achievements:• Relaunched, commercialised and led two research solutions that fuse together claimed and actual behaviour.• Worked with retailers, manufacturers and service providers, managing the end-to-end process to successfully deliver more than 30 projects that ultimately led to a client satisfaction rating of 4/5 in 2021.
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International Marketing AdvisorUniversity Of Technology Sydney May 2018 - Oct 2020Sydney, New South Wales, Australia• Developed and implemented marketing strategies to maximise student recruitment.• Managed lead acquisition, student retention, digital marketing and CRM platforms.• Provided market insights that allowed effective decision-making and budget optimisation.• Monitored industry performance and activities to stay ahead of the competition.• Actively made contact and nurture prospective students to increase student enrolments. -
Shopper Development Manager - Grocery & Traditional ChannelColgate-Palmolive Oct 2015 - Sep 2016• Crafted shopper initiatives, category reviews, customer-tailored strategies to ensure the achievement of commercial targets: sales, market share, ranging and distribution.• Designed and implemented the annual shopper development plan and managed the budget & promotional strategy. • Monitored KPIs and analysed scan & panel data to provide category-building insights that raised shopper loyalty. • Evaluated post-activity ROI to ensure net revenue targets.Key achievements:• Translated shopper insights into executable action plans that repositioned fabric softeners as a market leader. Analysed Nielsen scan and home panel data to identify category growth drivers and gaps. Partnered with sales and execution teams to craft promotional and selling stories that increased market share by 12%. -
Trade Marketing Specialist - Wholesaler ChannelColombina Oct 2014 - Sep 2015• Monitored category drivers, performance trends and controlled channel’s investment to support profitable growth. • Leveraged scan data and internal sales to gather shopper insights that, along with field execution data, allowed the creation of trade marketing initiatives and incentives that supported the achievement of commercial targets. Key achievements:• Increased market share (MS) by +15% in the most profitable categories and assortment optimisation efficiencies led to a net revenue increase of +5%. Staff turnover decreased by 30%.• Enhanced in-store execution and increased ranging by 12% in key categories. -
Trade Marketing Specialist - Grocery ChannelColombina Apr 2013 - Sep 2014• Developed category reviews, shelf placement, planogram/layout recommendations and optimised assortments. • Supported the sales team in pitch conversations and ensured excellent performance of joint business programs that maximise ranging, 4Ps in-store execution, POS development campaigns and boost brand loyalty. • Controlled the channel’s budget and strategies to ensure return of investment (ROI) that leads to category growth.Key achievements:• Supported and coordinated the launch of a new Health & Wellbeing category that increased market share by 7% and exceeded sales targets by 16%.• Developed a joint business plan across a grocery retailer for Valentine’s day that contributed to a 4% increase in share of shelf with 8 incremental SKUs.
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Sales Planning AnalystColombina Jun 2012 - Mar 2013• Analysed data, evaluated, forecasted and supported the sales planning strategy. Reviewed category performance, assessed ranging, price and competition trends to conduct sales projections and insight-led recommendations.Key achievements:• Developed an in-depth sales analysis that resulted in improving salesforce productivity by 12% and increased sales growth in premium clients by 25%.• Optimised sales reports by developing an online dashboard to track KPIs to support sales and senior management teams in their decision-making and commercial strategies. After implementation, channel profitability increased by 30%.
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Assistant Brand ManagerRb Jun 2011 - May 2012• Managed the Air Care, Laundry and Disinfection categories. Developed brand strategies to achieve market share targets, drive brand awareness and ensure demand generation across various channels and retailers. • Monitored category performance to identify opportunities based on rigorous analyses of Nielsen scan & panel data.• Presented category reports, forecast and brand plans to senior management to support the brand’s S&OP process. Key achievements:• Translated shopper/consumer insights and found a category growth driver that expanded the Air Care category and reached +16% of market share records.• Implemented a market penetration plan that boosted Freshmatic penetration from 4% to 8% and expanded share of shelf with 4 additional faces.• Introduced a refill conversion plan after analysing shopper/scan data that increased refills conversion rate from 1,35 to 1,80.
Jose R. Education Details
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6.42/7.00 (Distinction)
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Industrial Engineering
Frequently Asked Questions about Jose R.
What company does Jose R. work for?
Jose R. works for Nielseniq
What is Jose R.'s role at the current company?
Jose R.'s current role is Associate Director, Account Development, Consumer and Retail Measurement.
What schools did Jose R. attend?
Jose R. attended University Of Technology Sydney, Pontificia Universidad Javeriana.
Who are Jose R.'s colleagues?
Jose R.'s colleagues are Venkata Jaswanth Potnuru, Zaidadil Hashmi, Anushree Mondal, Phillip Taylor, Samantha Kinnersley, Sakher H., Valentin Andreev.
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