Spearheaded the field marketing team in product promotion and sales activities, along with contributing to the development of experiential marketing in NY, NJ, PA, RI and MD. Proactively sourced event locations to identify maximum sales opportunities for the Fios brand.Worked directly with sales force during activations, acting as a liaison between client and potential customers to complete sales while managing event tracking processes, prizing systems, and KPI management. Provided metrics and relative data to client and senior management to ensure market activities are in alignment with company goals and objectives for product positioning.Documented all events through photographs, videos, and reports, along with procured equipment and premium storage.

Orchestrated and executed a marketing plan to build the Hubert’s Lemonade brand presence in New York City.Assisted the team in training development and led a team of interns, brand, and college ambassadors.Fostered strategic relationships and partnerships in the designated market area.Actively worked towards reaching monthly sampling goals and initiatives while managing the budget for the market. Managed, organized, and received product/asset deliveries and established a monthly schedule for the market.Collaborated with the sales team to identify new retail opportunities and utilized field marketing tactics to increase product sales; recommended innovative and creative marketing approaches for revenue growth. Liaised with the local distribution team to increase brand visibility and retailer satisfaction.

Acted as a primary contact to address questions and inquires related to the client brand for T-Mobile/LG mobile. Maintained consistent communication with the Field Market Manager and Project Leader to ensure that the client is represented in the best possible manner.Managed and assisted the set up and break down of the client’s demonstration, event area, and vehicle as needed. Assisted regional sales team as needed, including increasing brand awareness via social media.

Field marketing manager for Anheuser Busch beer campaign in the Brooklyn metro area.Travel to off premiese retail locations to supervise brand ambassadors.Manage the expenses for Stella, Beck, Estrella and Presidente products being purchased for the campaign.Provide full expense reports to campaign supervisor