Jose Serra Email & Phone Number

Connect to culture 🚀 Spread joy ✨#1 Fastest-growing agency (Adweek)Most Innovative Companies in the World (Fast Company)#78 Fastest-growing company in America (Inc. Magazine)Gold Small Agency of the Year, Media (Ad Age) 150+ BILLION views on TikTok."The TikTok whisperers." -Glossy Movers+Shakers is a disruptive creative agency on a mission to spread joy. By connecting brands to culture, we drive brand love. See our case studies across social (FB, IG, YT, TikTok, Triller, etc.) at www.MoversShakers.co

Las Vegas, Nevada, United States

Primary lead for the development and implementation of a new social media strategy inclusive of content/channel strategy, affiliate toolkits (MLM model), monthly content calendar process and Khoros social media tool implementation (content scheduling/community management) for MyDailyChoice and house of brands (HempWorx, Mantra Essential Oils, Daily Sprays, High Life Travel, Akashx). Other areas of responsibility include:•Collaboration with various teams (marketing, design, photography, copywriting, sales, compliance and vendor teams) to execute campaigns (for promotions, roadshows, conventions, virtual events, and social giveaways/contests)•Foster and manage social media specialist (direct report)•Conduct social analytical reports and social listening to drive and improve strategies•Maintain social best practices within creative and inform relevant and latest social media marketing trends•Collaborate across other marketing disciplines as needed

Los Angeles, Ca

Day-to-day lead account representative for all social media marketing related efforts for Kaiser Permanente (total market) and assistance in other social media priorities for Dole. Areas of responsibility include:•Managing social components within “national” and regional advertising campaigns from start to finish including managing client expectations and working with internal strategy (write creative briefs based on self conducted social listening reports and other sources), media (co-create social media plans), production and creative teams (content management to ensure social best practices are met) within the process•Lead out of scope social campaign requests from start to finish including creating estimates/scope of works, managing client expectations and working with internal strategy, media, production and creative teams within the process•Coordinate and act as a liaison between client and internal strategy team to develop a data-driven social media marketing strategy including channel and content strategy•Manage influencer partnerships (strategy, creative, approvals, wrap ups, all communications)•Foster and manage account/social coordinators (direct reports)•Manage ongoing social and brand trends/updates such as the latest social specifications, restrictions and guidelines•Daily community management of social media platforms

Los Angeles, Ca

Responsible for overseeing and executing monthly social activity for Kaiser Permanente Thrive for both General Market and the U.S. Hispanic Market (Viva Bien) social channels while also assisting in regional and national advertising campaigns for both markets. Areas of management include:•Leading monthly editorial calendar development for various social channels•Assist with paid social campaigns from a content standpoint through ideation, social copy and creative•Manage ongoing social and brand trends/updates such as the latest social specifications, restrictions and guidelines•Lead production of content development including ideation, social copy and collaborate on assets with creative team•Monitor community conversations for areas of opportunity, actionable insights and flag conversations as needed including social listening reports to shape social content strategy and other parts of the business beyond social•Bring innovative social ideas and emerging tech to the larger teams•Track goals and analyze results for both paid and organic content •Clearly communicate social plans with various account, media and client teams to ensure flawless execution

Costa Mesa, Ca

Accountable for social media management and execution for Covered California while also supporting social campaigns for California Lottery and assistance on social needs for Chevrolet and Nestlé all within the U.S. Hispanic market.Overall areas of responsibility include:•Social strategy assistance: provide US Hispanic market approach to social strategy•Content calendar planning: lead ideation, adaptation and copywriting to create purposeful content with KPI’s based on strategy, marketing and business goals•Paid social strategy coordination: collaborate with media team to develop paid strategy for evergreen content and overall campaigns•Daily community management: monitor social accounts via Lithium to provide effective customer service to consumers within a 2 hour response time while escalating consumer issues•Channel management: schedule content via Lithium Reach and oversee platform updates•Social analytics reporting: evaluate and dissect social data performance and patterns to provide monthly social reports and campaign wrap ups with feedback, insights and recommendations•Reputation management: gauge brand health based on engagement and flag any consumer patterns to client to essentially create short and long term solutions•Social listening: explore social data through Crimson Hexagon to build reports that range from competitive, brand health, industry and live event overviews•Influencer relations: research and identify social influencers, map out content strategy plans and execute campaigns that help build social capital•New business pitches: assist in research, strategy and presentations for new business opportunities•Foster and manage social media intern + jr. community manager (direct report)•SEO/SEM: plan strategic keywords lists and write ad copy for various ad sets and campaigns for impactful visibility•Member communications: assess outgoing email translations and adaptations to ensure brand tone

Los Angeles, Ca

Responsible for social media management and execution for brands such as Estrella TV and Adrianna's Insurance, while also focused on assisting within the artist management business unit for clients including Gloria Trevi, Anahi and Chiquis Rivera.Areas of accountability:•Channel management: maintain social accounts for Estrella TV and Adrianna's Insurance via Sprout Social while assisting on special social promotions for Que Buena and record promotion assistance for Gloria Trevi, Anahi and Chiquis Rivera•Analytics: compile social campaign results from Facebook Insights, Twitter Analytics and Sprout Social into a cohesive report•Content planning: create up to date editorial content calendar based on TV spots and entertainment buzz •Administrative assistance: collect information, organize contracts, maintain calendar and seek solutions to pop up projects in a timely manner reporting directly to founder and president•Artist management assistance: coordinate multiple artist calendars, concert promoters, record labels, directors, producers, and television networks

Gardena, California

Accountable for social content creation and social account management for primarily e-commerce brands and other brands including Kewpie. Responsibilities included:•Social media: launch accounts for various clients across multiple platforms, create original content, manage accounts through Hootsuite, and use analytics to increase outreach (analyze impressions, engagement, and target audience). •Creativity: use Photoshop to create original content such as website/social media banners and blog post content.•Blog post: create retail driven blog posts (gift guides etc.)•Product shots: take photo footage for various social media accounts (use Photoshop to add logo etc.)

Los Angeles, Ca

Responsible for multitude of entertainment public relations, marketing and social efforts for various lifestyle, beauty, fitness and entertainment brands from Christina Fulton. Areas of accountability included:•Press kit development: create press kits for various brands in the fitness and entertainment industries.•Social media: help maintain active social media accounts (Twitter, Instagram) for various brands in the fitness and entertainment industries.•Presentation creativity: developed creative hook presentations for business meetings.•Promotional advertisement: created various social media flyers for events and brand promotions.

Pomona, California

Launched and led a grassroots community campaign supported through social media and event strategies for the purpose of bringing to life part of Starbuck's mission of creating “inspired moments” with community members. Community campaign responsibilities included:•Developing a local newsletter around community (writing, interviewing, editing, designing, photography, publishing) topics and interests•Manage local Starbucks store’s social media presence including content development, scheduling and channel management•Plan, coordinate and promote local coffee tasting events for community