José Antonio Soulés Baldó Email & Phone Number

Mexico, D.F., Mx

Altex is a Mexican agro-industrial group with a vast presence in international markets. Since our inception, we have constantly ensured the highest quality of our products and services, which 30 years later has positioned us as a leader in producing and processing fruits and vegetables.We manage and supply private label programs for top National Brands, Retailers, and Food Service Distributors. We are present in five business categories (frozen, shelf-stable, fresh, seafood, and fruit preps) and serve clients from our 11 plants in Mexico.(305) 459-0060jsoules@grupoaltex.comwww.grupoaltex.com

Leuven, Be

- Responsible for business strategy in The Caribbean and Central America (+1 BUSD Top Line). The role included growth (Innovation, New markets Expansion, Commercial Development), Portfolio Strategy, Insights, and Strategic Projects in the region.

Leuven, Be

- Led trade and channel development/recovery during the Pandemic in 2020, when most of the points of sales suffered restrictions and the consumers shifted among occasions.The area, with +150 people, involved trade and education programs, materials/coolers investment, activations and sales incentives mainly focused on traditional trade, a channel that was transformed during 2019 and 2020 to a fully digital contact model.

Leuven, Be

- Led the non-Alcoholic beverages business, with a Top Line of +120 MUSD and 1.8 MHL, including 4 categories (Malts, CSDs, Energy, and Water). Managed the business strategy, with a team of 7 people. Responsible for the P&L and business results, achieving +16% volume, +17.5% revenue and +35% EBITDA after executing pricing, mix and innovation strategies.- Managed partner relationships with Pepsico, Red Bull, Royal Unibrew, Coco Rico, and Lowenbrau, and owned brands, such as Malta Morena, Malta Bohemia, 911, Eriquillo and Montpellier.

Leuven, Be

- Led Trade Marketing execution (activations, micro events, coolers, shelf spaces, brand building and POP materials and trade programs) in all channels (+55k points of consumption). - Managed +120 people and executed trade marketing strategies for all beverage categories: Beer, Malts, CSDs, Energy, Water and Rum.

Leuven, Be

- Designed and implemented the High End Company sales model to serve top 400 BARECA clients in Santo Domingo to boost premium and imported beers sales, such as Corona, Stella Artois, Budweiser, Leffe, Hoeggarden, Shock Top, Goose Island.

Vevey, Ch

- Coordinated communication, innovation and production activities with 10 different teams involving more than 50 people, 8 brands, 4 production lines and 7 packaging lines- Held responsibility for 35% of marketing expenses and 31% of confectionery volume: Countlines (14%), Nibbles (6%) and Gums (11%) - Led chocolate innovations, such as Pasas DARK, CHOCO CHOCO, SAMBA, CRI CRI, CHOCONUT and CARRE- Participated in a project to optimize production volumes, increasing production +15% in chocolates and keeping lines activated during an economic crisis- Helped the confectionery team to exceed business targets: Operational profit +1.5%, Real Internal Growth +0.3%, Organic Growth +74% and Volume +150 tons. - Increased Value Market Share +6.1% in chocolates category, reaching 70.1% in February 2016- Focused communication mainly on social media, such as Facebook, Instagram and Twitter; also focused in BTL/ATL (TV Campaigns, BTL activations, etc.)

Vevey, Ch

2-year training program designed to gain knowledge in all areas of business, focused on Marketing (9 Months) and Sales (9 Months). Knowledge in finance, supply chain and production were also gained to complete the training process- Exceeded evaluations with an average of 90/100 on competency assessments by 18 teams- Collaborated in a digital communication project to position the chocolate brand SAVOY as a cocoa promoter, exceeding expected results: +350% website visits, +170% video views and +25% of customers' actions- Led a Creating Shared Value concept in PURINA to raise awareness on animal protection in Venezuela- Designed an evaluation model to track 150 sales representatives' daily performance in the foods unit- Planned a placing strategy to launch "Naranjitas DARK" seeking product rotation and brand exposure- Developed a guide for future trainees to give advices on their role, what to expect and how to stand out

London, Gb

6-month internship leading a distribution project in the finished good load area- Improved the finished goods load area by reducing the ergonomic risks in 12 employees by restructuring the loading process and investing $160K in new equipment- Worked in a new finished goods load alternative focused on pallets load rather than bulk load reducing the ergonomic risk in 40%- Worked on a project to calculate the safety stock needed in the cigarettes inventories to provide a 95% service level- Handled administrative tasks related to transport controls and payments

Rueil Malmaison, Paris, Fr

Focused 6-week Project:- Studied 2,000 samples in the picking area of the logistics center and determined main delay reasons of the existing process - Proposed 10 solutions to minimize delays and improve workplace ergonomy, these projects were related to 5S, layout and process optimization

- Analyzed the product´s performance, as well as the sales and budget achievement of 6 clothing collections including more that 200,000 SKUs

Master Of Business Administration (Mba)

Production Engineer

Bachelor Of Science (B.S.)