Josette Barenholtz-Schorr is a Founder at Catalystspark Group. She possess expertise in customer insight, integrated marketing, brand architecture, strategy, marketing management and 16 more skills. Colleagues describe her as "I've worked with Josette for over 20 years, and I know her and her work extremely well. I can recommend Josette as one of the most strategic and creative individuals with whom I've had the pleasure to work. I first hired and worked with Josette at PMUSA for several years and then, when I moved to a new role at Cadbury as CMO, I reached out to Josette to join my team, running the Dentyne business. More recently, I've hired Josette to work on several important projects in her role as founder for her consulting business, Catalyst Spark. While Josette excelled in every role, I'll focus this recommendation on our most recent interactions, which is the work she does as founder of Catalyst Spark. A few years ago, we were in need of a new brand position for Chesterfield, a tired and dusty brand in the portfolio that needed a complete makeover. Josette and her team joined us for several days, helping us to clarify our thinking and prompting us with her exceptional creativity. I'm happy to report that we used Josette's work to help us recreate the brand and Chesterfield is now a top 6 global brand, rising from #13 from just a few years ago. What amazed me the most of working with Josette is that she can take the output of a massive and messy brainstorming and solidify it to several different well-constructed and practical outputs that the team can then assess/test/consider...in an incredibly short period of time. Her work is practical in the best sense--meaning that the client is left with tangible output that helps the project move forward. In another assignment, Josette worked with the Steering committee for WIN, the Women's Inspiration Network, at PMI, to help us build a long-range strategy. Again, she delivered a brilliant work document to the team that is clear, simple, and pragmatic--filled with dozens of good ideas that will be implemented over the next several years. Josette is a true partner--she cares about your business challenges in a way that is unusual for an outside consultant. She is down to earth and practical. Her turnaround time is incredible. I've watched her bring a group of people with different agendas together to find common purpose with her keen ability to listen and prompt for unvoiced concerns. And she's just an interesting and captivating person to be around. I recommend Josette without hesitation to any leader who is looking to find a new path for an organization or a brand." and "Josette is a real spark of creativity and strategic thinking. She's really sharp and comes up with tons of really strategic and creative ideas. And she is a bundle of energy -- which is great in workshops to keep the ideas and momentum flowing. She's also a real 'Challenger' -- willing to take risks and challenge conventions to come up with breakthrough ideas. What more could you ask for in a marketer and innovator???"