Jose Vigil Email & Phone Number

Mclean, Va, Us

As the Manager of Marketing Co-Op for Hilton’s All-Inclusive Resort portfolio, I spearhead initiatives driven by Co-op funding, ensuring alignment with both resort and enterprise goals. Collaborating with cross-functional teams across Hilton Worldwide Sales, Commercial Services, Marketing, and Special Events, I focus on creating impactful marketing strategies that elevate brand visibility and partner success.I am dedicated to fostering strong relationships with wholesale partners, Bed Banks, and B2B distributors, ensuring seamless coordination with hotel teams to optimize performance and results. My role involves a blend of strategic analysis, negotiation, and collaboration, ensuring that all Co-op initiatives align with Hilton’s high standards for quality and brand integrity.

San Jose, Ca, Us

• Manage a 3-member team including an Email Marketing Specialist, Marketing Analyst, and Marketing Coordinator—guiding them in aggressive ongoing efforts to drive customer acquisition and revenue growth• Coordinate complex advertising strategies, campaigns, and calendars between over 120 hospitality partner organizations and internal operations teams in order maximize the impact and ROI of all marketing efforts• Champion the use of marketing automation and CRM technology to improve marketing efficiency and success; implemented a new Salesforce Marketing Cloud system customized to the company’s specialized needs• Appointed as member of the Expedia Center of Excellence team, discussing best practices for implementing Salesforce and discussing ways to improve synergy between all of Expedia’s diverse brands and platforms• Lead planning/execution of hundreds of annual digital advertising initiatives, e-mail marketing campaigns, and web promotions per year—tracking KPIs to evaluate performance and drive continuous improvement• Play key role in branding strategy, deciding the exact content/messaging to be sent to the firm’s B2B customer network and working with all department heads on developing corporate and internal communications• During challenges of the COVID pandemic, have helped rebrand company with a new logo and expand marketing to focus on new audience segments; doubling marketing partner sales from 2018 to 2020• Direct the creative review process to ensure the brand identity is applied consistently and executed accordingly in marketing assets, activations, channels, communications, and promotional items

San Jose, Ca, Us

• Promoted to full management role, leading a fast-paced mix of B2B marketing activities aimed at driving sales of company products through over 10,000 agencies and 40,000 travel advisors throughout the United States• Recommended adoption of Salesforce to the company’s CEO, CFO, and CMO—receiving permission to utilize the new platform, which has greatly improved the company’s targeting, tracking, and analytical capabilities• Managed Marketing Co-op Plans with Consortia partners and traveled to industry tradeshows/conferences to build brand awareness and forge partnerships with top brands such as Ritz Carlton and the Four Seasons• Led planning/execution of online and print marketing campaigns with Consortia and hotel partners, generating a 25% increase in sales from the prior year and optimizing e-mail success metrics

San Jose, Ca, Us

• Transitioned into marketing role with the company, focused on the creation of collateral and design/launch of marketing campaigns to help optimize sales efforts, manage inventory supply, and promote customer loyalty• Ensured advertising campaigns were compliant with all Expedia brand guidelines and designed strategies to reinforce Classic’s unique market position and powerful brand equity among suppliers/customers• Reviewed and evaluated existing advertising campaigns from the partnership network, recommending changes in strategy, placement, content, and spend—as appropriate—to improve effectiveness• Managed budgets of up to $350,000 in size and applied prior accounting/invoicing background to oversee travel agency co-op program administration and ensure appropriate supplier invoicing activities• Drove increased use of technology, transitioning the company’s marketing approach from an Excel-based system to one based on the Monday.com software platform, improving efficiency 30%

San Jose, Ca, Us

• Implemented and supported a full-cycle accounts payable process: invoice review, account coding, purchase order matching, policy compliance, supplier communications, account reconciliation, and payment processing for hotel and ground partners through Europe, the Caribbean, Mexico, and the USA• Worked cross-functionally with various departments to resolve questions or issues in the payment process• Sent discrepancy letters to suppliers explaining short payments and followed up with vendors to ensure complete satisfaction• Consistently met and exceeded goals set in place by management• Reconciled Airline Reporting Corporation (ARC) report daily and provided the flights' department with updates regarding voids, refunds, and exchanges to tickets in SABRE• Provided Marketing Invoices to hotel partners when requested

Seattle, Wa, Us

• Delivered direction and communication to employees so that daily SLAs were met.• Evaluated processes and procedures and was responsible for suggesting methods to improve area efficiency and service to customers and hotel partners.• Provided team with daily statistical and performance feedback.• Supported the Supervisor with the daily operation of the call center to include the development, analyses, and implementation of staffing, training, and scheduling.• Held 1:1's with Director of Customer Operations and Customer Service Supervisor twice a month to evaluate the team’s progress through new projects or policies.• Researched and analyzed data from various sources such as GDS and Computer Reservation System Logs and presented weekly reports to Management.• Assisted in the hiring of new team members and handled various aspects of the training process.• Created and updated various Word document templates to respond to customer complaints – this ensured that all customers were provided with an understandable and professional response to their concerns. These templates were also used when sending out “Apology Letters” to Travel Agent partners and their Business Development Managers.• Assigned Post-Travel complaints to team members and monitored the average number of days it took to close such a file. Provided feedback to a team member to close the file to the customer’s satisfaction and within the SLA time frame.

Seattle, Wa, Us

- Supervised, coordinated, directed and monitored employee activities to ensure prompt, courteous and accurate responses were provided to customers and to vendors.- Developed job aids to clarify and simply policy and procedures.- Managed employee attendance, scheduling, coaching, corrective counseling and performance reviews.- Established individual and department goals for the 2014 review cycle in addition to delivering reviews to each team member in 2013.- Reduced SLA time frame for “post-travel” complaints from 30 days down to 21 to exceed industry standards.- Nurtured relationships with Business Development Managers and provided assistance in the case that an elevated issue arose.- Cultivated working relationships with various levels of management with vendors, from Front Desk Managers to Directors of Sales and Marketing in order to assist customers who were in need of assistance

Seattle, Wa, Us

- Provided helpful, useful and effective service to discerning clients who were “in-travel” and had questions or concerns regarding their travel plans.- Assisted in finding solutions to customer complaints or dissatisfaction with ground and hotel partners.- Completed “post-travel” concerns in the required SLA time frame of 30 days or less.- Logged incoming calls so that data can be collected and analyzed by upper management. Established working relationships with hotel Sales Managers in order to improve the customer experience while at their property, while at the same time enhancing the Classic Vacations brand as well as the Travel Agent’s reputation