De Effenaar is one of Hollands leading music venues, with over 300 concerts and 150.000 vistors a year. It is our aim to create a long term active, exiting and inspiring pop music scene in the larger Eindhoven region. A scene suiting and strenghting the creative and enterpreneurial power thriving one of the worlds smartest regions. It is our believe that only through sharing, joining forces and crossing borders we are able to achieve what we aim for.

De circa 2050 ondernemers en vastgoedeigenaren in het centrum van Eindhoven vormen per 1 januari 2017 samen de grootste bedrijveninvesteringszone (BIZ) van Nederland. Ze creëren hiermee een gezamenlijk investeringsbudget van circa 4 miljoen euro voor de komende vijf jaar. De BIZ Eindhoven Centrum besteedt dit geld aan (verdere) versterking van de aantrekkelijkheid en kwaliteit van de binnenstad voor bezoekers, inwoners, ondernemers en investeerders.

Proud of the South is a joint talent program of 5 popmusic venues located in the south of Holland: 013, Effenaar, Mezz, WII, Gebouw-T and de Groene Engel.The aim of Proud of the South is to give serious talents a career boost by actively supporting them on a artistic and a business level for one year. Proud also offers them playing opportunities in each of the venues participating to gain experience and work on their stage performance.Proud of the South started in 2014 and hosted that year 10 talents.

Vergil generates ideas that change the way a company presents itself to -and engages with- its audience. Collecting clear customer insights and thinking beyond the obvious are the basic ingredients to Vergils ideas. Ideas that reflect on and will influence not the only the company itself but also its products and services. Vergil co-operates with its customers, creating succes together.

The Ticketfun app is designed to get more fun out of a ticket. From the moment of sales, up to and after the event itself Ticketfun offers audiences interaction, exclusive content, special deals and arrangements. Ticketfun is used in music, theatre and sports events.

As a strategy director I lead the agencies stratgic department responsible for positioning national and international brands handeld by the company and developing marketing communication strategies and concepts for those brands. Over the years a broad experience was gained in area's like, citymarketing, housing, building & construction, food, telecommunications, leisure & sports, cleaning and temporary employment

Leading Europe's first live communication company during the start-up the first years of it's existence