Navigating the complexities of marketing a small local or regional business can be tough! From managing disjointed customer data to choosing the right tools and strategies, the challenges are endless. High Road Markets simplifies this process with a robust, integrated platform designed to streamline your marketing efforts, reduce costs, and enhance your business success.Our all-in-one system empowers you to handle everything from crafting efficient sales pipelines and managing customer communications to implementing automated call-back texting and robust reputation management. With features like powerful email marketing, seamless automations, dynamic social media engagement, and intuitive websites & landing pages, our platform equips you with all the tools necessary for marketing success.Choose from our flexible service packages, tailored to fit your needs, whether you prefer a hands-on approach or a fully managed solution. Our packages include:Competitive AnalysisLead Generation & List BuildingPaid Advertising & PPCSEO OptimizationEmail MarketingSocial Media ManagementAI-Driven Digital Marketing Strategies

We help businesses and organizations avoid the most common pitfalls made by business owners and marketers on their website. With more than a billion websites online, more content is consumed than ever and standing out is extremely challenging. We get how frustrating this can be. Our unique approach combines a powerful storytelling framework, used with the right technologies for optimal performance and proven user experience designs, to help businesses avoid missing out on opportunities and finally stand out.

• Create, lead and manage the corporate website roadmap and develop strategies to scale globally• Collaborate with cross-functional teams to prioritize roadmap, strategy and execution of digital initiatives and campaigns• Develop the website optimization strategy for user experience, using A/B testing and personalization to target key audience segments• Manage and collaborate regularly with digital agencies and contractors on development projects and supporting a variety of PPC/Display Ads and SEO/SEM campaigns• Manage web team, deadlines, and budget and ensuring alignment with corporate and brand goals• Partner with security team to evaluate web infrastructure such as hosting, platform, tools, etc.

(Merged with MC2 Design Group, Inc. January 2022)

• Lead and coach web team and conduct regularly scheduled 1:1s, departmental meetings and project management sprints• Build network of outsource contractors & vendors and manage relationships & projects• Meet with clients and boards in sales meetings to strategize technical requirements for web and digital marketing efforts• Develop technical plans and strategy for SEO, web accessibility (WCAG), structured data (Schema), code conformance & best practices, technical audits, UI/UX and messaging audits• Build and write project scopes, proposals and RFPs • Develop department systems, processes, workflows and QA/testing methods• Manage web projects, clients, deadlines and successful delivery of end products• Ensure successful execution of high quality designs/UI/UX and code implementation

• Lead a team of developers, designers and project managers in the successful delivery of websites and web applications• Web development and design on a variety of platforms including Magento, Shopify, ExpressionEngine, Craft CMS, Statamic, Hubspot, Fiserv, Joomla and Wordpress. Utilize technologies including HTML5, CSS3, PHP, MySQL, and jQuery and Javascript• Manage and support current and existing clients and projects• Collaborate with team and clients to ensure best practices in UI/UX, technical SEO, schema markup, code semantics and web accessibility (WCAG).

• Founded and developed web business that provided automated online quotes for used electronics• Created content and SEO strategy to significantly increase web traffic and conversions• Managed customer service and day-to-day operations

• Managed day-to-day operations including shipping, customer service, data control and team workflow• Developed and designed a variety of custom web pages and applications in Magento and eBay sites • Created and developed mass product import solutions which has significantly increased productivity• Integrated shipping manager system to unify all eCommerce stores

• Managed local screen printing operations and promotional overseas orders which comprised a majority of company revenue• Tracked orders and coordinated arrival dates based on customer events and lead times • Assisted in product forecasting and created purchase orders to a variety of overseas factories• Built and fostered vendor relationships