As Vice President of Marketing at Genius Gourmet and several private equity-backed CPG companies, I lead a team and nationwide marketing programs focused on B2C and demand generation. My responsibilities included strategic growth planning, branding, Amazon, social media strategy, product ideation and launch, packaging design, content strategy, PR, media outreach, affiliate marketing, and media buying.As one of the first employees, I helped build the company’s foundation alongside our President, VP of Sales and CEO. Key achievements include:-Top 1% of Amazon brand builders by revenue and Instacart marketing professionals.-Led Instacart strategy, securing a #6 emerging brand award out of 5,500 brands.-Drove seven-figure to scaling eight-figure Amazon revenue growth.

I led the strategic eCommerce direction, fostered brand development, and successfully executed the implementation of innovative product concepts for a startup specializing in supplements. Despite our modest beginnings, our startup has surpassed expectations with an impressive annual gross revenue on trajectory for eight-figures annually.In my capacity, I steered a talented team through the ideation of new products, the design of packaging, and the seamless launch of our SKUs within the eCommerce space.

I help startups navigate complex digital ecosystems and capitalize on opportunities, positioning them for long-term success in the eCommerce space. Providing a comprehensive suite of marketing services, including Fractional CMO, Amazon Marketing & Account Management, Search Engine Optimization (SEO), Search Engine Marketing (SEM) through Google Ads, and Social Media Influencer Marketing, I specialize in helping startups and emerging brands thrive in the competitive online, e-commerce, Amazon, and Instacart landscapes. As a growth advisor, I leverage my expertise to guide companies through strategic development and execution, ensuring they achieve sustainable growth and success.With a proven track record highlighted on premier news channels and successful collaborations with Fortune 100 and 500 companies, my commitment to delivering exceptional results in the dynamic field of marketing is unwavering.

Now Keto was founded with a vision to help others live healthier lives. As the CEO of Now Keto Inc., I guided the company to focus on more than just offering high-quality keto protein powders and supplements. Our mission is rooted in empowering individuals to achieve their health and wellness goals through the ketogenic lifestyle. By prioritizing innovation, quality, and customer satisfaction, we've been able to grow Now Keto into a trusted brand that supports our customers on their journey to better health.

Multi-Territory Franchise Owner with locations in MT, ID, and WA.Awarded Top Franchise, including #1 Franchise in the USA (2011-2016).Managed operations and developed multiple systems for successful implementation in overhead doors, new construction contractors, and retro-fit residential remodeling projects.Oversaw Marketing & Media Management, including PR campaigns, Google SEO, social media, Google Ads, and local marketing initiatives to achieve positive ROI.Directed marketing team management, accounting systems, operations management, vendor relationships, business development, forecasting, and implementation.Implemented franchise operations with innovative marketing concepts, CRM updates, inventory systems, and 3rd party software integrations. Assisted corporate headquarters with franchise systems and improvements.

I developed and executed strategic marketing plans to drive the growth of our mortgage branch, successfully building a multi-million dollar book of loan business. Additionally, I established a non-profit external networking group to enhance business and raise awareness about third-party individuals in real estate. I conducted monthly first-time home buyer seminars, educating and assisting potential homeowners. I actively participated in numerous community organizations and committees, including Housing Fair 2007, ETHIC, HAL, NMAR, NMHR, as well as various charitable events, social events, and networking groups.