ORAPHARMA (VALEANT PHARMACEUTICALS), Bridgewater, NJ 2012 – Present Leadership and mentoring of oral health marketing team; member of the senior management team-Led a team of marketers and professional educators in developing and executing targeted strategies and tactics for the product portfolio across B2B and pharmacy business segments-Led the strategic direction and commercialization for two new products EZ White in office whitening and OSSIX PLUS and ONSET in a 12 month time frame-Led the strategic direction for the execution and implementation of the ARESTIN Professional and Consumer Campaigns in 8 weeks-Provided commercial input and strategic direction in support of business development activities-Demonstrated leadership as a member of the senior management team and champion of various commercial and operational initiatives, including annual strategic and business planning activities-Provided mentoring and professional development of direct reports by encouraging rigorous development plans, stretch assignments and networking-Leads commercial relationships with International distribution partners

Responsible for launching Vimovo, a combination product (naproxen and esomeprazole) for osteoarthritis, rheumatoid arthritis, and ankylosing spondylitis. Brand launch challenges included 80% gap in sales rep coverage for 120,000 physician targets, creating a compelling value proposition against generic alternatives, payer coverage, and SOV versus primary competitor, Celebrex. Key areas of accomplishment include: • Strategic Launch Planning – Developed integrated launch plan with compelling brand value proposition and multi-channel pull-through (significant emphasis on innovative non-personal initiatives) to effectively reach broad physician target base and quickly disrupt their complacent behavior. • Multi-Channel Integration – Leveraged new AZ channels (100 Personal Account Specialists (PASs), 200 Customer Service Associates (CSAs), in addition to 1800 sales reps) to extend reach and frequency to effectively compete with Celebrex SOV. PASs secured 5,000 scheduled Vimovo introductory brand details pre-launch for rapid launch uptake. Equipped CSAs with novel vConnect phones for physicians to receive live on-demand access to brand specialists.• Advocacy Development – Effectively identified, developed and media/speaker trained 50 national and regional key opinion leaders as brand advocates (rheumatologists, orthopedic surgeons, primary care.) • Novel Digital HCP Peer-to-Peer Platform – To cost-effectively extend physician reach at launch, all speaker’s programs were conducted via live webcasts. Speakers were certified on content and web-delivery expertise. Flexible platform drove significant registration (120 webcasts with >40 targeted physicians/program.) • Inspiring Field Sales Leadership – Led all communication to >2,000 sales leaders and sales representatives. Consistently received highest scores from field on presentation quality and motivation.• Strong Financial and Project Management – Efficiently managed $30M HCP promotion budget,

Drove the strategic direction and implementation of a targeted integrated strategic and tactical plans across respiratory and GI franchises. Products included Prilosec, Nexium, Entocort, Symbicort, Pulmicort Turbuhaler, Pulmicort Respules.• Franchise Management – Broke down organizational silos and created strategic alignment across respiratory brands to increase value proposition for the respiratory franchise in the PCP and Critical Care setting.• Strategic Launch Planning – Developed short and long-term strategic plans for the 1 mg launch for Pulmicort Respules. Innovative planning and efficient execution for Pulmicort Respules drove revenue to 140% of planned performance.• Tablet PC Pioneer – Led the first launch of Tablet PC at AZ for the Respiratory sales force. The highly successful launch plan and cutting edge rollout has become the Tablet PC launch template for all AZ brand teams.• Sales Training Innovation – Developed and implemented an unconventional “presentation-free” format for sales force training meetings to facilitate shift in thinking from traditional sales model to tablet-based. • New Standards for Care – Partnered with national KOLs on the development of a new standardized Asthma Control Test to improve diagnosis and treatment in young pediatric patients- Developed all eMarketing launch materials for the Nexium, including the HCP and consumer product websites Nexium-us.com and Purplepill.com.