• Create and implement marketing campaigns for frontlist books across three publishing imprints: HarperCollins Leadership, Harper Horizon, and Harper Select• Guide authors through the marketing and PR process, including Penn & Kim Holderness, Donald Miller, Senator Kim Kaine, Kindra Hall, Andrew Liveris, and more• Manage PPC ads for three imprints (Amazon, Meta, Google, LinkedIn, Reddit, and Pinterest)• Plan book tours, create HarperCollins websites and book landing pages, manage three in-house newsletters, and direct asset creation for print and digital ads

• Plan and execute product launches for new books that consistently rank as #1 new releases on Amazon• Directly manage Amazon Ads for all frontlist and backlist books across three imprints, achieving a 7.5 ROAS and a 50% increase in sales• Implement, test, and refine Google, Meta, LinkedIn, and Pinterest ads for NYT & WSJ bestsellers, including "Look for Me There," "The Art of Home," & "Adversity for Sale."• Manage external partners (authors, agents, retailers, media, and freelancers) and coordinate with internal teams (sales, PR, editorial, and design teams).

• Created and implemented marketing campaigns for business & leadership books • Developed ads, coordinated events, & designed graphics for NYT & WSJ bestsellers• Led a website and newsletter redesign that resulted in 50% increase in web traffic, 23% increase in email open rates, and 1.1% increase in click rates

• Increased social media engagement by 1,280%, reach by 699%, and impressions by 559% • Created a new MailChimp system with customer journeys, RSS emails, segmented audiences, and corresponding landing pages that resulted in an average open rate of 35.8% and click rate of 5.1% • Managed one direct report and produced consistent original content for Wordpress, MailChimp, social media, YouTube, and Google Ads• Built a comprehensive SmartSheet system for the marketing department’s budget, objectives, content schedule, workflow, and data analysis

• Directed the production of marketing plans, websites, logos, style guides, email campaigns, print ads, and online ads• Designed and developed websites ranging from heavily customized Wordpress starter themes to Wordpress Divi templates to Wix websites• Managed freelance photographers, logo designers, copywriters, printers, and backend web developers

• Directed all marketing, publicity, and intra-church communications (online and print) while managing three volunteer direct reports• Facilitated the transition to online-only church during the pandemic

• Established and developed an online writing community of Calvin College alumni that published 2,539 posts from 72 regular writers and 141 guest writers• Grew an audience of approx. 6,500 monthly website visitors, 1,500 Facebook followers, and 400 email subscribers• Led the production of two print anthologies, personally designing and typesetting both volumes and directing a team of volunteer visual artists, copyeditors, and proofreaders

• Overhauled the 150-member church’s communication system by standardizing channels and schedules, including weekly MailChimp, social media, and print announcements and monthly newsletters• Created an original style guide and applied it across permanent signage, print materials, social media accounts, and website

During the summer of 2013, I hitchhiked 6,700 miles across small-town America, carrying a backpack, an empty wallet, and a sign that read Traveling On Trust.As founder and writer, I:• Self-published twice-weekly blog posts during a 7,000-mile, two-month hitchhiking journey across the United States• Appeared in TV, radio, newspaper, & magazine news, including NPR

We have worked longer than any national nonprofit conservation organization in the United States to protect and restore the country’s forests. Since our founding in 1875, we have been the pathfinders for the forest conservation movement. We advance our mission through forestry innovation, place-based partnerships to plant and restore forests, and movement building.As the programs and policy intern, I: • Wrote public comments, advocacy letters, blog posts, and social media posts for the 145-year-old national conservation nonprofit• Lobbied Congressional staffers on Capitol Hill in support of Green policies • Created a report on the organization’s major projects and long-term impacts, reporting directly to CEO Scott Steen

REVUE Magazine is West Michigan's most comprehensive free entertainment guide covering music, arts, film, beer, dining and family-centric entertainment. Each month, we distribute more than 15,000 copies at 500-plus locations throughout Grand Rapids, Kalamazoo, Muskegon, Holland, Grand Haven, Saugatuck, Battle Creek and other towns throughout the region.As a journalism intern, I:• Wrote articles about West Michigan music, arts, film, beer, dining, and entertainment for a monthly magazine with a circulation of 15,000• Copyedited and fact-checked articles and blurbs