Sportwater Beverages is a startup looking to change the premium water category with a bottled water with 5X the electrolytes of other bottled waters. My role was to :Development and implementation of the Brand strategy.Developing the marketing strategy for specific targeted areas. Oversee implement the Marketing strategy - including campaigns, events, digital marketing, and PR.Worked closely with the company’s Sales team; enabling them to meet their commercial objectives by providing them with appropriate tools, materials and presentations. Guided the day to day activities of the marketing team.Ensured that the marketing objectives were implemented by the marketing team.Work closely with product management team to define marketing materials and programs.

Helped establish a stronger presence on social media and integrate HubSpot software. Setup strategic marketing campaigns through educational and promotional videos. Dramatically increased traffic to website that connected Empowering Writers with more educators/customers.