Business Development Director
Mansfield , Au
In collaboration with my brother Clive Dickerson, the founder of FYVE, I helped create the FYVE brand in 2004. I was the original web designer for the FYVE website and also played a role in managing the physical store. I contributed to building networks and partnerships to expand FYVE's market presence.One significant achievement I'm proud of is leading the FYVE x Carlton Dry partnership through Carlton United Brewers (CUB) for around four years, starting in 2012. During this time, I worked closely with the Carlton Dry team to execute successful promotional co-branding campaigns, including TV ads, magazine promos, and alpine events with Carlton Dry-sponsored FYVE snowboard riders, offering customers exciting opportunities to win exclusive FYVE x Carlton gear.Additionally, I played a role in managing the FYVE x Carlton Dry team riders during events throughout the 2012-2014 snow season. I also represented FYVE at various events across Australia, including the Quicksilver Pro in Queensland, Mile High in Perisher, New South Wales, and Stylewars @ Falls Creek, Victoria. - Co-established FYVE in 2004 and designed the original website. - Managed the physical store and expanded networks for growth. - Led the FYVE x Carlton Dry partnership from 2012-2016, executing successful campaigns. - Managed FYVE x Carlton Dry team riders during 2012-2014. Represented FYVE at events across Australia. - Oversaw social media communication with Clemenger BBDO, curating video content for sharing.