• Ensure a best in class experience exists for customers through the effective execution of customer service, selling and training; maintaining a consistent level across all locations.• Initiate clear strategic vision, lead and manage the future growth of the Retail locations in the designated territory.• Provide a leadership presence to all store employees that represent the organization’s values and culture.• Exceed sales goals and performance metrics through the implementation of revenue building strategies.• Be the marketplace expert and understand the competitive landscape, business risk and opportunities.• Work closely with Sr Director of Retail Sales, Sr Director of Operations and Marketing teams to bring new opportunities, feedback or challenges for the growth.• Train Store Managers and Assistant Operations Manager on Company Operations Standards and SOPs.• Work swiftly to fill all open positions with quality leadership and brand representatives. Create a bench of candidates to mitigate vacancy.• Maintain onboarding strategies that set leadership and team up for success.• Closely collaborate with marketing and Provider Advocate teams to implement localized marketingstrategies.• Maintain and enforce a culture of compliance for all activities with strict adherence to the Florida Statues for a Medical Marijuana Treatment Center, as well as regulations set forth by local, state and federal agencies such as OSHA.see less

Supporting the financial growth of the Timbuk2 Retail channel through:•Supporting profit growth for multiple retail locations. •Talent acquisition for for the entire retail organization. • Generate effective methods of communication in order to support directives in stores. • New store opening including team recruitment, store design and marketing events. • Analyzing sales metrics in order to identify opportunities for financial growth. • Drive marketing initiatives at the store level in order to increase foot traffic. • Inventory Management

Sales Generation/Manage Budget:Work with HQ to develop and execute local sales strategies in order to achieve sales goalsCreate a Results Driven and Customer Focused sales cultureAnalyze and identify business trends, communicate best sellers and missed opportunities and Manage overall store profitability.Drive and position Timbuk2 custom bag business in the market.Marketing:Create and implement unique local marketing and events to drive awareness and traffic to the store.Network within the community to grow brand awareness within the market.Utilize Social Media to connect with local customers and merchants.Visual Merchandising:Work within the Timbuk2 brand guidelines to best communicate the various product stories according to the marketing calendar and seasonal product forecastWork with the Timbuk2 Marketing team to develop on-brand, memorable creative assets for use in-store.Operations:Monitor and control payroll and other expensesEffectively manage inventory by selecting relevant products and quantities for the local market.Perform in-depth analysis of sales results by category, style, and colorEnsure all cash handling and loss prevention policies and procedures are enforcedEnsure all paperwork is completed promptly with attention to detailMaintain procedures for receiving stock shipments, transfers and handling defective merchandiseHuman Resources:Recruit, interview and hire quality staffMinimize turnover through developing well rounded associates.Model appropriate sales behaviors and train staff on daily operations, product knowledge and sales techniquesConsistently identify and document employee performanceCustomer Service:Create an exceptional customer service experience by understanding customer expectations and exceeding themMaintain customer loyalty by handling warranty returns and recycled products.Create a sales environment conducive to customizing show-stopping bags.

• Oversee existing accounts and direct clients toward the best advertising campaign for their business. • Act as a liaison between client and graphic art department to ensure high quality production of advertising for clients.• Partnered with peers to design a strategic plan ensure profitability for the remainder of the fiscal year. • Create strategic cross-marketing opportunities with current and potential advertisers.• Free lance photography at events and within the editorial elements of the publication.• Maintain social networking platform related to advertising sales/issue promotion.

• Planned and executed annual marketing budgets. • Worked with various media outlets to negotiate ad rates and sponsorship opportunities. • Investigate new cost effective venues for the organization to perpetuate the mission statement. • Partnered with fellow executives at events through out the community to solicit membership support and donations. • Created and organized “Runway for a Cure” Fashion Show annually as one of the largest fundraising drives. (2004-2009)• Created and organized “MuM” a social and volunteer HIV-prevention group.

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