• Focus on licensing and e-commerce for the National Football League• Manage day-to-day business and relationships with Nike, Under Armour, New Era, Fanatics (NFLShop.com 3rd party partner), Adidas, Wilson and Sports Illustrated• Responsible for licensed business for the above partners as well onfield branding compliance for our Onfield partners (Nike, Under Armour, Adidas, New Era and Wilson)• Work collaboratively with each partner to develop sales projections and revenue goals • Work closely with finance team on setting and reforecasting budgets based on market conditions• Work with partners on marketing activations, including tracking contractual marketing spends• Negotiate updates to existing contracts and explore white space opportunities with current or potential new partners • Review products that go to retail with NFL brand team to ensure brand standards are being upheld• Manage Staff of Four

• Responsible for all aspects of NFLShop.com, the official store of the National Football League• Manage league partnership with GSI Commerce (Now Fanatics)• Develop yearly sales projections• Develop a marketing calendar to maximize web traffic and sales.• Develop test plans for the NFL Shop Print Catalog and E-mail Marketing Campaigns• Prepare creative brief for NFLShop.com TV Advertising, which commands over $30M in TV Media• Reporting and analyzing sales via Omniture and utilizing findings to leverage opportunity• Measure customer satisfaction using Foresee Results and react to the findings• Work with Sports Illustrated to cross promote with goal to grow revenues and database

• Responsible for the NHL's digital store (shop.nhl.com) and online auction business (auctions.nhl.com)• Sales for the online store were up over 60% under my direction• Implemented new strategies that helped drive sales for our auction platform over 400% • Oversaw all aspects of the NHL Print catalog, including product design and merchandising• Managed a staff of three.

• Responsible for buying Major League Baseball, NCAA and Performance Apparel merchandise • Increased sales by 75% in the Performance Apparel Category• Negotiated pricing with vendors to ensure solid margins while maintaining a strong assortment• Developed sales and inventory plans.• Analyzed sales results and aggressively worked on capitalizing on emerging trends• Attended quarterly store meetings and presented to store managers about new products • Allocated and created assortment plans for team apparel during the first 18 months of employment

• Directly responsible for all merchandising and site operations for Shop.NHL.com• Product direction and visual layout of the official NHL catalog (500,000 circ.)• Increased sales more than 100%

• Tracked ad campaigns to make certain Sandbox delivered its numbers to clients• Analyzed numbers to ensure a financially rewarding relationship with a potential client• Product Manager for three games for one of the leaders in on-line fantasy sports