•Designed and executed end-to-end marketing campaigns, including content creation, strategy, targeting, and performance analysis, driving lead generation and brand awareness across marketing channels• Developed and coordinated marketing efforts for product launches (battlecards, sales presentations, brochures, etc.) ensuring alignment across product management, sales, and leadership teams to maximize reach and engagement• Optimized marketing funnels to nurture leads through various stages, improving conversion rates and customer acquisition• Composed numerous thought leadership assets (e.g., white papers, infographics, blogs, case studies, keynotes) and developed strategies to position the company as a leader in the SCM solution industry, contributing to market credibility and trust• Managed and executed social media strategies across platforms, growing organic engagement and driving traffic to key marketing assets• Crafted customized outreach, business development cadences, and enablement strategies to fill the top of the funnel and drive conversions through the middle and bottom stages• Developed and executed webinars and events from concept creation, outline development, promotion, moderation, and pre/post-event outreach, achieving target registration and attendee engagement• Managed a third-party public relations firm to generate press coverage, bylines, and product announcements, enhancing the company’s reputation and market positioning

• Produced and managed content for thought leadership, including blogs, articles, white papers, case studies, e-booklets, print materials, email campaigns, promotional videos, and social media for Infor’s Supply Chain Management solution portfolio• Developed and coordinated marketing efforts for product launches (battlecards, sales presentations, brochures, etc.) ensuring alignment across product management, sales, and leadership teams to maximize reach and engagement• Collaborated with subject matter experts, product management, industry strategists, and sales & marketing leadership to develop informative and strategic thought leadership on global supply chain management• Developed and managed product and sales materials for warehouse management (WMS), supply chain planning (SCP), and multi-enterprise business network (MESCBN) technology solutions serving multiple industries

• Production, composition, and management of content for blogs, articles, white papers, case studies, email campaigns, and social media • Collaborate with senior leadership and subject matter experts for the development of accurate, compelling topics and information impacting global supply chains • Copy edit and proofread internal and external communications across all mediums • Research policies, methodologies and technology impacting the supply chain landscape • Attend conferences, information sessions, and other relevant events covering industry shifts, emerging trends, and innovation

• Quality assurance of all direct mail advertisements and email marketing• Copy editing, pre-roll and radio ad script writing, and implementation of advertising strategy• Collaborated directly with account service executives and project management coordinators to ensure marketing strategies are properly and effectively executed• Worked directly with the creative team on digital and print materials • Monitored and maintained OEM brand guidelines associated with various domestic and international auto manufacturers• Reviewed and maintained advertising laws set by the Federal government and state governments• Utilized Salesforce and proprietary software to process direct mail and other print jobs from creation to completion• Maintained relationships with numerous print vendors, collaborated with sales, client success managers, account executives, accounting, and the creative team to ensure deadlines were met, jobs were processed accurately, and client expectations were met and exceeded• Collaborated with various print and digital teams such as SEM, SEO, Display and Email Marketing departments to assure quality, acquire resources, and process assets to provide co-op ad fund reimbursement for Tier 2 and Tier 3 automotive groups

• Review a wide variety of campaign materials for necessary copy edits, grammar requirements/suggestions and overall flow of message• Utilize Proving Ground editing software to effectively address and implement changes or suggestions needed throughout campaign documents• Quality Assurance of Direct Mail and Digital non-profit fundraising campaign materials for The Humane Society, The Salvation Army, and various children's hospitals across the U.S.

• Initiate and facilitate small group discussion, collaboration, and productivity• Analyze complex ideas and concepts within informational, persuasive, and literary texts• Compose technical, creative, and persuasive writing materials while demonstrating a mastery of the English language• Create copy materials designed for awareness, instruction, and entertainment• Build relationships and rapport that develop understanding of standards and strong levels of trust amongst students, parents, and administrators• Provide continual feedback and assessment for growth in order to communicate strengths, weaknesses, and goals to internal and external stakeholders• Implement research-based strategies to communicate with a diverse, differentiated audience• Analyze assessment data to create lessons and adjust instruction to fit student learning needs• Instruct and facilitate multiple grade levels for courses in AP Language, American Literature, British Literature, World Literature, and Mythology• Creator, organizer, and presenter of “Earn Your Power” Behavioral and Appearance Expectations campaign for parents and students• Co-Sponsor of Project Manhood mentoring group which instills professionalism, etiquette, positive decision-making, and community service within male students

Sunbelt Marketing Inc. is a plumbing and HVAC supply company headquartered in Lithia Springs, GA. Primary responsibilities involved the accurate assembly and shipping of outbound freight. Secondary responsibilities included parcel and will call order fulfillment. Additionally tasks involved inventory restocking to help fellow order selectors complete their responsibilities in a faster, yet safer manner.