I oversee all marketing and branding for SME Industries and divisional companies. At SME, we help build for the future, and our work is at the heart of some of the most notable buildings in skylines around the world. As one of the most trusted steel fabricators/erectors in the US and our steel frame solutions provide seismic and wind-controlled solutions across the globe.

Lead the marketing and education teams as the industry-leader in longarm quilting machines and robotics systems. With over 400 independent retailers, 40+ in-market educators, hundreds of retail events and consumer shows, Handi Quilter is the clear leader in consumer-focused education and long-term support. With a focus on education, engagement and content marketing, our following has more than doubled in the past two years. That growth has been smart, with a deep understanding of our consumer, full-funnel marketing and KPIs that drive results. From a brand refresh to a new ecomm, we've taken a traditionally retail-focused business and expanded our marketing toolkit to better serve our consumers while enhancing our retailer's experience. I'm lucky to work with a brand that has such a devoted following and with a company that creates meaningful and long-term relationships with their customers.

I elevate brands through design, creative marketing and engaging storytelling. Whether it's a total brand refresh or new marketing campaign, I help find a brand's soul and figure out the best way to tell that story. With a deep skillset in marketing and creative arts, I've become a go-to resource for companies that need a fresh marketing perspective.

Oversaw the Ragnar brand and all marketing, from user experience to the look & feel of every asset we create. At Ragnar, we aimed to deliver transformational experiences to runners across the globe. I oversaw the content, assets and means by which we deliver on that promise. Specifically, all content marketing efforts, creative services and design, video production, social media channels, merchandise design and the overall customer journey.

Responsible for the brand development and creative direction for Ragnar Relay Series, the nation's largest series of overnight running relay races. Oversaw all brand efforts, content marketing and acquisition marketing for all Ragnar events across the United States with over 100,000 participants in both trail and road relays.Shepherded the brand transition from an events company to a lifestyle brand that attracted a cult-like following, national attention and top tier national sponsors.

As the Graphics Editor, I established a brand-specific set of style guidelines and expectations to ensure that every visualization – from the smallest chart to the display art on the front page – maintained brand guidelines and upheld the highest design standards.Specialized in taking complex processes and large data sets and creating compelling, easy-to-understand visualizations. Managed a small team of designers, including designing and implementing an in-house project management and workflow tracking system.While at the Deseret News, I created thousands of visualizations and I often worked with reporters and editors to research, develop and launch interactive infographics as stand-alone stories and as supplements to enterprise pieces.