Josh Ford Email & Phone Number

Boston, Massachusetts, Us

• Serve as the primary liaison for all new and existing pharmacy clients (150+ accounts).• Implemented programs to increase GoogleMyBusiness rating from 2.6 to 4.1 stars in first 6 months in this role by improving processes for collecting and responding to client feedback, resolving existing issues and improving patient experience.• Developed & executed change management plan with 1, 2, 3, 6 and 12-month objectives to resolve long-standing issues with business operations both internally and externally, resulting in changes that stabilized business and improved staff experience.• Design and distribute new sales & marketing materials using Adobe Photoshop, Canva and MS Office to self-prospected list of 1500+ LTC facilities across Massachusetts that met criteria to be qualified leads.• Created & enforced first-ever training program for all staff to address operational issues that existed upon hire.

Boston, Ma, Us

• Managed annual marketing budget across several verticals (PPC/Search, Referral, Social, Brand, SEO, Email, Directory), ultimately driving growth in signed cases YOY and YTD growth in staff.• Served as central IT & digital support for the firm, protecting against attempted cybersecurity attacks, managing all web assets, establishing partner platform integrations, developing custom process solutions through the firm’s CRMs, Lead Docket and FileVine, and converting hundreds of processes to be automated.• Developed and distributed a suite of reports custom to firm’s needs, spanning needs such as evaluating the effectiveness of marketing initiatives, tracking operational effectiveness of firm & employees, and ensuring the sales pipeline remains seamless.• Managed the implementation of tracking, technical tagging, and platform integrations for digital marketing campaigns, which includes utilizing SDKs & analytics tools such as Google Analytics, Facebook Business Manager, Google Tag Manager, etc.

Boston, Ma, Us

Responsible for contributing to the success of the firm in many roles including: • Search Engine Marketing / PPC Campaigns • Social Media Marketing• Print Marketing • Email Marketing• Website Management• Organizational IT needs and Cybersecurity • Operations / Organizational Effectiveness / Optimizing Firm Software (Lead Docket & FileVine)• Hiring New Staff• Referral Marketing• Advising on Creative (Adobe Creative Cloud)• Directory Marketing

Boston, Ma, Us

Boston, Ma, Us

• Wrote weekly newsletter to all subscribers, as well as ad-hoc emails to segmented audiences around SBW2022 and other events we organized or co-promoted.• Responsible for organizing, visualizing & presenting these stats with our Marketing Ops team as well to keep track of campaign effectiveness.

• Developed and managed artists, producers, songwriters and influencers under the Evoke Music Management roster.• Oversaw all creation/production of music, distribution, rights administration & registration, marketing, playlist pitching and industry relations for Evoke artists, resulting in growth in income streams for acts from nothing to annual six-figure balances.• Served as team lead for artists when dealing with the other parties on their payroll, including legal teams, business managers, sync agents, publishers & both major and independent labels.• Planned & launched Sleeping Lion’s artist-to-artist interview podcast, Talking Lion, including handling marketing, distribution, sponsorships, content creation, guest relations & development, resulting in tens of thousands of downloads, several front-page features on platforms like Spotify and Apple Podcasts, and thousands of followers for the show.• Consistently liaised with and facilitate the short, medium and long-term goals of Evoke artists to satisfy both their professional/commercial needs and artistic visions.

Us

• Developed and executed holistic digital marketing campaigns for clients - results included 20+% growth in social following, 100% growth in listenership, and millions of new impressions across new & existing platforms. Results were routinely analyzed and relayed back to client throughout the life of campaign.• Managed, grew, and developed online communities of clients on popular platforms such as Facebook, Twitter, Instagram and YouTube, as well as emerging and more nuanced platforms like Reddit, Patreon and Tik Tok. • Developed and executed playlist pitching and paid social campaigns while overseeing direct-to-fan communications via email marketing & “super-fan” groups.• Led web development, UI/UX design and interactive marketing projects for clients that include high-profile musicians, record labels, hospitals, management companies/consultancies, talent agencies, etc., focusing on creating products and developing solutions that provided targeted results to achieve client’s goal KPIs.

Charlottesville, Va, Us

• Executed clients’ digital strategy and maintained content calendars for Revelation Management’s roster of 15 artists, utilizing email marketing, off-platform ad buys, social media marketing & advertising, and promotional slots with content partners.• Developed and maintained relationships with a wide spectrum of digital platforms, including DSPs (Spotify, Apple Music, etc.), social media networks, e-commerce partners, media outlets and emerging tech firms to provide fresh campaigns.• Managed and oversaw our clients’ digital presence on all streaming, social media, and secondary content platforms, as well as owned websites to ensure consistent and effective branding & messaging.• Created and edited audio/visual content for promotional use and established systems to track & collect KPIs on this content for use in A/B testing and campaign development.• Corresponded regularly with management, labels, agents and content partners to achieve best possible team product for all clients on roster.• Served as Executive Assistant to Revelation’s Head of Digital, handling all administrative support duties dealing with both internal and external parties from Red Light Management.

Charlottesville, Va, Us

• Worked on projects for artist teams, such as marketing campaign management, research, tour routing, and assisting on sets or at shows. • Collaborated with Red Light Management’s sister company, Green Light Media & Marketing, to research past and present artists and their works, create one-sheets, and was involved directly with discussions and decisions for ongoing projects. • Aided managers and assistants with logistical projects around the office, completed official and internal paperwork, and helped keep the office stocked, organized, and running smoothly.

Us

• Created comprehensive marketing plan for Interscope’s artist, 6LACK, involving brand partnerships, community development and engagement, strategic publicity placement, and the optimized use of modern music technology, such as Spotify codes.• Contributed to official and unofficial ideation meetings with product managers to assist them not only with creating buzz around the label’s emerging artists, but to also evaluate, understand and respond to artist’s post-release sales figures, chart positions, and more.• Assisted on-site with artist showcases, music/music video release events, and high-profile awards parties, such as Interscope Records’s BET Awards Pre-Party.• Extracted analytics reports & data from Mediabase and SoundScan to be used in one-sheets for meetings with artist teams, brand partners, product managers, and executives.

Us

As Amalgam Digital's Digital Content Manager, I oversaw the rebirth of the label, as it strove to rise back to the level of prominence it enjoyed in the 2000s. I managed several teams of 20+ interns, who were responsible for creating content spanning the fields of news articles, song/album/project reviews, graphic design, social media analytics and research, content and product marketing, and consumer/audience relations. I was responsible for not only ensuring the quality of their work, but more importantly, making sure that all content is purposeful and works toward rebuilding and expanding Amalgam Digital's brand, services, and the company as a whole.On a weekly basis, I worked with Amalgam Digital's CEO, Anyextee, to set the goals and strategy for the upcoming week, and adjust our monthly and long-term strategies as needed. These goals spanned three themes and had their own their corresponding teams, which are Content, Promotion, and Development.

Boston, Ma, Us

Responsible for providing supplemental educational services such as tutoring, daily lesson planning, test content assembly and recommendations, and answering assignment/content questions. Also responsible for administrative tasks, such as taking attendance, collecting and recording homework, maintaining class tabs on Questrom School of Business website, researching supplemental articles for student use, and tracking/making recommendations for class participation grades to professors. Work with a team of 8 Teaching Assistants with weekly meetings and checkpoints to make sure class sections are on track. Finally, and most importantly, work weekly in cohesion with professors to provide a thorough and effective education for students on the business values of Stakeholder Theory, Value Creation and Capture, and managing Global Megatrends, primarily.

Was responsible for utilizing social media such as Facebook, Twitter and Instagram, among others, for the promotion of artist Russell Elliot's brand, music, and other media, such as music videos. Created marketing strategies and promotional techniques for the release of Russell's first single track, EP, and music video, as well as the launch of his website, SoundCloud account, and iTunes and Spotify presence. Was responsible for compiling weekly and bi-weekly marketing reports outlining and describing my efforts toward the promotion of Russell and his work. Part of a 6-person team with weekly conference calls to maintain consistent communication, provide team status updates, open opportunities for questions (also facilitated over email), and for assignment of further projects. These efforts have been large players in results such as 1000 streams over 28 countries on Soundcloud within two days of the release date of "Around", Russell's first public single. These efforts, being consistent and present, have created further growth in presence since then as well, and now include more extensive creative content under promotion.

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General

High School Diploma