Product Marketing Intern
-Ranked #1 intern out of 15-led 3 projects optimizing landing pages, CRM improvements, and downloadable guides.-Achieved a 133% increase in conversion rates on landing pages after optimizing designs and form fields.-Revamped user engagement for downloadable guides, leading to 3x increase in downloads.-Spearheaded cross-functional collaboration for CRM with goal of increasing number of contact imports.-Coordinated and facilitated a feedback session with sales, training, and… Show more -Ranked #1 intern out of 15-led 3 projects optimizing landing pages, CRM improvements, and downloadable guides.-Achieved a 133% increase in conversion rates on landing pages after optimizing designs and form fields.-Revamped user engagement for downloadable guides, leading to 3x increase in downloads.-Spearheaded cross-functional collaboration for CRM with goal of increasing number of contact imports.-Coordinated and facilitated a feedback session with sales, training, and support teams to identify key issues, prioritize solutions, and then create instructional “how to” videos.-Collaborated with the Product team to launch a new open house app.-Executed a comprehensive marketing plan, including creating AppQues, emails, blog posts, and social content.-Gained insight on the importance of a strategic product rollout.-Developed 12 downloadable guides for clients, focusing on product demonstration, best practices, and how-to guides.Created six months of social media content for Instagram, Facebook, LinkedIn, and TikTok, tailored to engage the company’s audience and support lead generation efforts. Show less
