Co-Founder
1. Data Analysis and Customer Research- Conducted industry, market, and competitor research to estimate customer base. Utilized publicly available data from Untapped (a beer ranking social media app) and performed analysis with Python and Excel to develop a well-balanced beer menu that strived for product differentiation.- Analyzed and tracked customer feedback to make informed adjustments and improvements, resulting in a 40% redesign of our food menu shortly after opening to better serve our customer demographic. This resulted in the average order value increasing by 22%. 2. Marketing, Strategy, and Brand Management- Customer Retention – Led marketing efforts that yielded 70% redemption rate with an ROI of 600%.- Customer Acquisition – Organized and planned for participation in various events, enhancing brand visibility and customer engagement – about 10% of our repeat customers were acquired through these events.3. Operational Improvements and Team Collaboration- Collaborated with team members from diverse backgrounds, including servers, bartenders, managers, cooks, and vendors, to align goals and ensure smooth operations.- Established various processes and systems to streamline daily operations like building visual spreadsheets using RACI for recurring tasks to improve communications and establishing step-by-step checklists for opening and closing procedures.4. Customer Experience, Innovation, and Problem Solving - Implemented cost-effective solutions to challenges, such as designing and building custom sound panels to improve poor acoustics. - Oversaw the renovation of our patio during COVID-19 lockdowns to increase seating capacity and revenue by 10%. This project paid for itself in about 4 months.
