Promoted to lead newly established team responsible for developing analytics, insights and capabilities to enable merchandising organization to more effectively monitor and manage category opportunities and risks.

Duties have expanded to lead new team of high performing analytical associates handpicked by executive leaders to determine process, develop analytics and deliver capabilities to broader marketing team. Work with DMP product owner to establish audience development process, including efforts to operationalize customer data, improve customer touchpoints and deliver on THD efforts to migrate toward project based, customer specific campaigns. Work with applicable media teams to ensure correct audiences are integrated across media platforms, including Paid Media, Social, Search and CRM. Team is also responsible for delivering insights and information to marketing organization, including audience identification, audience governance and enhancement of audience data. Top 10% THD performer. Manage 5 reports and co-report to Sr. Director of Marketing & Sr. Director of Customer Analytics.

Promoted to owner and leader for technology, analytics and IT related efforts for campaign management and reporting for the marketing organization. Responsible for strategic direction and implementation of marketing process improvements, data and storage infrastructure, campaign analytics, competitive insights and applicable third party marketing technology implementations. Work with marketing leadership, IT leadership and THD executives to deliver strategic improvements for the marketing business that drive sales and improve performance, including designing technology and data infrastructure for THD marketing, development of key analysis for THD products, customers and competitors; implementation of new processes to improve efficiency and effectiveness; and design and delivery of tools and technology to enhance insights and drive business decisions. Manage third party operations and data vendors including contract negotiation, performance and ensuring consistent execution. Responsible for growth and development of 1 direct report. Top 10% THD performer. Report to Sr. Director, Marketing.

Promoted to marketing analytics to advance strategic direction of enterprise marketing intelligence and analytics for all marketing and media organization. Work closely with marketing leadership and marketing departments to understand business needs, improve process opportunities and deliver strategic insights and capabilities to improve marketing performance. Work with cross functional teams in IT, merchandising, marketing and online, to develop metrics, analytics and business tools to increase utility and adoption by marketing organization. Develop and implement markeitng training for new processes and tools. Manage first and third party data including applicable contract negotiation, onboarding, developing performance metrics and ensuring consistent execution. Assist with executive presentations. Report to team director.