Strategy- Build strong working relationships with JV Partner Organizations (Bio-Techne, Fresenius Kabi, Wilson Wolf) to gain product expertise and support to provide product ideas and updates on market dynamics- Prioritize technical applications data requests from partner orgs, customers, and collaborators- Provide monthly progress update and strategic direction presentations to JV Board of Directors- Attend industry conferences to represent ScaleReady, participate in meetings with customers, prospective customers, profile prospective partner business collaborations - Guide the marketing strategy and executionSales- Lead commercial team to drive new business opportunities and sales of JV partner company products to the Cell Therapy and Gene Modified Cell Therapy industry segments. Track and report sales, new business opportunities and opportunity pipelines- Develop and expand expert network of references and collaboratorsCommercial Operations- Lead a team of Application Support Scientists who will support the instrument demo, applications support and training, serve as technical experts in the relevant cell therapy workflow- Oversee interactions and external contracts with IT and Finance support contract services. Financial responsibility for Joint Venture P&L- Direct Development and use of Salesforce.com to track sales opportunities and industry trendsManagement responsibilities- Global Sales staff- Global Field Applications Scientists (FAS)/Field Support- Marketing/Product Management Staff - Hiring, performance management

Sales & Marketing• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.• Generation of new sales opportunities, ongoing customer interaction and implementation of efforts to maximize sales of existing products. • Identifies marketing opportunities by identifying consumer requirements as well as competitors’ strengths and weaknesses• Improves product marketability and profitability by researching and identifying strategies for new sales opportunities• Remain knowledgeable on competitive activities and related changes in the biotech industry• Internally provide routine information to report on sales results and forecasts, as well as anticipate new opportunities for company products.• Participate in the identification and selection of marketing opportunities, such as, trade shows, website & online promotions, advertising, technical brochures, etc• Perform additional marketing & sales duties as required to meet organizational objectives.Technical Support & Customer Service• Serve as the resource for new and existing customers on the application, optimization and use of existing products.• Identify customer needs and intended use of company products.• Aware of changes in whole cell therapies and how these might affect existing products. Additionally, participate or provide new ideas, based on knowledge of user needs, to the product development and engineering departments. Serve as an internal resource for the development of new products.• Act as the liaison for customer feedback.• Perform additional customer service activities as required to meet organizational objectives.

Advancing T Cell TherapyOur mission is to safely and effectively treat viral infections that attack people with weakened immune systems.ViraCyte is based in the Texas Medical Center(TMC), Houston, TX.With unprecedented access to expert collaborators, core facilities, and patients for clinical trials, the TMC provides an ideal environment for ViraCyte to develop and advance its product pipeline from discovery through late stage clinical trials. The TMC is the largest medical complex in the world comprising:59 member institutions who are world leaders in patient care, research, and education;8 million annual patient visits;9,200 in-patient beds; and> $2 billion in annual research expenditures.