I am the founder of Graphite Direction, a Human-Centered Design, Innovation, and Brand Strategy consultancy. My practice is an integrated discipline, combining human-centered research, design strategy, and innovation planning.Design Capabilities – Consumer Experience Design, Consumer Journey Design, Innovation Strategy, Brand Strategy, Design Strategy, Product Strategy, Service Design, Retail Strategy & Design, Social Mission Strategy, Concept Ideation & Definition, Color-Material-Finish Strategy, Innovation and Ideation Workshops, Human-Centered Design Methodology Workshops.Research Capabilities – Design Research, Ethnographic Research (In-field & Remote), Human Factors Research, Consumer Insights Research, New Concept Research, Market Opportunity Research.Domains – CPG, Food & Beverage, Retail, Health & Wellness, Appliance & Durables, Digital & Ecom, Housewares & HomeGoods, Footwear, Outdoor Gear & Apparel, Financial Services, Automotive, Consumer Products, Product Customization, Logistics Experiences.Clients Include – New Balance, Converse, ESPN, King Arthur Flour, Thermacell, Del Monte, Well Told, Amerisource Bergan/World Courier, Johnson & Johnson, Target, JP Morgan Chase, Sealy, Conagra, Newell Brands, Liberty Hardware, and other Fortune 500 companies.Before founding Graphite Direction – I was Director of Design and Innovation at Keurig Green Mountain, Inc. Prior to Keurig, I worked at IDEO as both a Consumer Experience Design Practice Guide and Senior Design Strategist leading programs and client relationships. While at New Balance Athletic Shoe, I worked in the Advanced Products Group, designing pinnacle expression athletic footwear. I began my career at General Motors, working in the Advanced Portfolio Exploration Group, designing vehicles, features, and service concepts for the portfolio of GM brands.I hold a B.A. in Industrial Design from Syracuse University and a Masters in Design Planning from the Institute of Design at IIT in Chicago.