Executive oversight of WTA social media & digital channels, digital products, content production and strategy. - Oversaw re-launch of the league’s website, CMS and video player with the goal of increasing engagement and revenue opportunities. YoY engagement KPIs (time spent/page view) increased 150%.- Execute the global strategy for WTA brand relaunch and subsequent content in December 2020.- WTA representative for The Real Heroes Project. Bringing together 13 global sports leagues and their Chief Marketing Officers to support front line medical workers with our athletes in the beginning of the pandemic. Created and oversaw the global digital and social strategy for the campaign between all 13 leagues. - Worked together with the ATP for the first time in league history to create content together.- Executive Producer of Tennis United. A show created during the pandemic to keep our audiences engaged. Won the Sports Leaders Award for Content Creation in September 2020. - Strategized and created a content distribution and influencer network of over 180 players and events, adding 2 billion impressions a year to WTA media. - Created new engagement opportunities for league corporate partners.- Renewals from Porsche, SAP & Tennis Warehouse.

- Hired to conceive and execute the media strategy and surrounding business plan for Sports Illustrated’s new digital spin off, focused on youth sports.- Built a network of over 25 content contributors to provide compelling media to our many platforms and unique audiences.- Researched, negotiated and selected a third party Content Management System for all SI Play content properties.- Formed ad-strategy and monetization plan for the SI Play app. Worked with Developers and Engineers to build intuitive ad units, receptive to consumers behaviors. Secured and launched our first sponsorship with these units.- In March 2017, nationally launched the Capri Sun Sport brand through ad activation in the SI Play suite of products.- Lead on conceptualization and launch of our social media channels in conjunction with our marketing, sales, customer support and business development teams.- Researching streaming, VR and other content technology integrations to further enhance engagement in the SI Play suite of mobile products.

- Lead all business operations and growth decisions for the first women’s hockey league to pay it's players in North America during their inaugural season.- Secured broadcasting contracts with local production companies to carry and produce games. Grew exposure 400%.- Contract negotiations with potential sponsors and investors in the inaugural season. - Made national schedule for all NWHL games; Coordinating and negotiating with teams, venues, broadcasters and the Players Association. Saved on team travel costs by 200% (season over season).- Executive Producer for all content produced by NWHL (i.e.: season documentary, weekly highlights, interviews, branded content, etc.).

- Senior Coordinating Producer for all content created by NHL Studios; servicing NHL Network, NHL.com, NHL Social Platforms, NHL Business Units and League Rightsholders (both national and regional).- Established business relationships with all internal and external NHL Business Units and saved NHL $1mill annually by aligning content initiatives. Created content and media to help further our existing business relationships, create new external client relationships and grow the company as a media entity (production liaison for deals with GoPro, DraftKings, Samsung, SiriusXM, AMP, Honda, Enterprise, Bridgestone & Kraft). - Conceptualize senior management’s visions for NHL production (2014, Budgeted and created work-flow for NHL’s new nightly digital highlights show. Shrinking budget by $560K yearly).- Senior Coordinating Producer for all content created at the 2014 Sochi Winter Olympics & 2010 Vancouver Winter Olympics for NHL’s Media Platforms.- Created video unit and designed/built studio space for the NHL’s Department of Player Safety.- Oversee all of the League’s long form documentary productions: The Stanley Cup Championship Film (2010 – 2015), “Fort Neverlose: The New York Islanders & Nassau Coliseum” (2015), “Road to Victory: the ’94 New York Rangers Story” (2012), “NHL’s Top 10 Rivalries” (2012).- Integrated our new social media department into our on-going and future content plans. Worked with social media in advance of campaigns to monetize when available (2015, #MyPlayoffsMoment). - Cumulative social growth to 11 million followers by 2015.- Managed and assigned all NHL Studios & Network staff based out of the New York office. This includes field production at NHL Tent-Pole Events. Tent-Poles include: Winter Classic, Stadium Series, All-Star Game, Premiere Games, Face-Off, Heritage Classic, Stanley Cup Playoffs, Stanley Cup Final, NHL Awards, NHL Scouting Combine & NHL Draft.- Liaison for All-Access Footage for the League.

- Founding member of NHL Digital Studios in 2007 which brought the first video content to NHL.com (NHL Media Platforms sold in August 2015 to Major League Baseball for $1.2 Billion).- Shot, produced and edited content are series for NHL.com & NHL Network.- Became oversight producer for NHL.com series “Inside the Equipment Room”, “The Hockey Show” and NHL.com/NHL Network series “Lord Stanley’s Summer”- Filmed press conferences, news events and player & dignitary interviews.

• Worked as an Associate Producer for AOL’s in house production company.• Conceived ideas and concepts for shoots including cinematography, lighting and approach.• Creator and producer of the Hip-Hop Freestyle Web Show “16 Bars” for AOL Music.• Producer of the “2007 Tailgate Tour” for AOL Black Voices.• Camera Operator for all in studio and field shoots (ie: The Interface for AOL Music, Unscripted for Moviefone, 16 Bars for AOL Music, etc)

• Hi-lite writer for “The NFL Today”, “College Football Today” and “Road to the Final Four”.• Worked with Directors and Editors to assemble hi-lite packages for pre-game, half-time, post-game shows and in-game updates while constructing scripts for on-air talent.