Josh Lawrence

Josh Lawrence Email and Phone Number

Experienced Marketer | Creative Specialist | Guitar Designer
Josh Lawrence's Location
Toowoomba City, Queensland, Australia, Australia
About Josh Lawrence

I have lived and loved marketing and design for 20 years and counting. Working in a range of in-house and freelance roles has provided me with a wealth of business experience, creative skills and marketing abilities. I'm experienced in the B2B space, with passion for manufacturing, construction and mining industries. I offer a well developed professional network with a range of contacts offering expertise in photography, video, social media, digital strategy, copywriting, printing, and more. Thinking outside the box, taking initiative, hard yakka, and strong communication are some of my strong points. I'm a team player and thrive in both the arenas of content creation and technical/data-driven marketing.As an avid musician and guitarist, I launched Lawrence Guitars in 2024 to turn a long-time dream into reality. Partnering with a skilled luthier and top suppliers, we create guitars that blend classic designs with modern innovation. This guitar design venture combines my expertise in Industrial Design, product marketing, graphic design, digital marketing, and content creation, bringing a fresh perspective to today's guitar players.

Josh Lawrence's Current Company Details

Experienced Marketer | Creative Specialist | Guitar Designer
Josh Lawrence Work Experience Details
  • Mevco Mining Electric Vehicle Company
    Marketing Lead
    Mevco Mining Electric Vehicle Company Jun 2024 - Dec 2024
    Toowoomba, Queensland, Australia
    At MEVCO, a startup providing specialised EVs for mining fleets in Australia and the USA, I work within a small but dynamic marketing team. My role bridges the gap between the Marketing Manager, who drives strategy, and a creative lead, who handles design. I was involved in the full spectrum of marketing activities: implementing strategy, running campaigns, briefings, supporting events, crafting website content, managing LinkedIn, and tackling technical writing. My time at MEVCO was rewarding and impactful, but funding challenges led to a company-wide restructure that affected my role.
  • Aletek Pty Ltd
    Marketing Executive
    Aletek Pty Ltd Jun 2019 - Nov 2023
    Bundaberg, Australia
    Aletek design and manufacture mining-specific products. I helped manage product marketing, branding, social media, content creation, copywriting, and events support as part of my team-leading role. I am highly engaged and proactive in aligning marketing with business and sales objectives. Marketing initiatives include strategic presentations, campaigning, site-specific parts catalogues, and educating customers via videos and user guides. During my time at Aletek, I published around 700 posts!• Strategy down to tactical implementation, ground-up development• Global network support, share collateral for localisation and translation• Marketing budget development, events short listing and management• Sales-focussed and support for that generate the most revenue• Fleet audit report development, $80K to $250K per audit opportunity• High-level tender support, helped influence massive offshore proposal• Content creation from scratch including case studies, white papers,LinkedIn articles and technical brochures to influence buyer decisions• Demonstrated thought-leadership, LinkedIn 13% to 20% engagement rate• New website content manager, blog creation, SEO strategy (with agency)• Playbook development, installation and user guide creation
  • Tjm 4X4
    Senior Marketing Officer
    Tjm 4X4 Nov 2017 - May 2019
    Brisbane, Australia
    As a member of the fast paced TJM marketing team we are responsible for end to end product marketing, major campaign development, print collateral, digital marketing and content creation. I've been actively involved with the creation of website prototypes, UI and UX development as well as copywriting using Excel and a clever blend of Vlookups and concat functions to help automate the creation of bulk product descriptions. Other achievements include ad development from the ground up, brochure creation, campaign naming, and logo development for Pace performance 4x4 products. Collaborating with the marketing team, stakeholders, suppliers and sponsors is most rewarding.
  • Lawrence Design
    Marketing And Creative Specialist
    Lawrence Design 2014 - Nov 2017
    Bundaberg, Australia
    As a specialist consultant I have provided branding, creative and marketing solutions for large businesses including Chameleon Group, Bundaberg Regional Council, and North Queensland based companies Wulguru Group and Pacific Marine Group. I have lived and loved marketing and design for more than 16 years. Working in a range of inhouse and freelance roles has provided me with a wealth of business experience, creative skills and marketing abilities. I offer a well developed professional network with a range of contacts offering expertise in photography, video, social media, digital strategy, copywriting, printing, and more. I’m also a member of the Bundaberg Chamber of Commerce.
  • Lawrence Design
    Marketing And Creative Specialist
    Lawrence Design 2007 - 2014
    Townsville, Australia
    As a specialist consultant I have provided branding, creative and marketing solutions for large North Queensland based companies Wulguru Group and Pacific Marine Group. Other highlights include brand development for Airless & Pressure Cleaner Services and corporate work for a network of radio stations in conjunction with Phil Gray Consulting and retail work for PandaPearls Australia.
  • Chameleon Group
    Marketing And Creative Specialist
    Chameleon Group 2014 - 2016
    Bundaberg, Australia
    In this hands-on role I worked as a graphic and web designer and marketing coordinator. I created the new Chameleon Group brand to bring together a combined offering of print related businesses. I was also implemented a new corporate website, vehicle signage and helped coin the phrase 'bring your ideas to life' to represent the offerings of a diverse company. Clients I designed for included Bundaberg Regional Council, Bundaberg Rum, Burnett Mary Regional Group, the Chinese Museum in Melbourne, and Fraser Coast Anglican College.
  • Townsville Bulletin
    Part-Time Graphic Designer
    Townsville Bulletin 2007 - 2008
    Townsville, Australia
    Part-time work within the Classifieds department creating employment ads and personal notices.
  • Hastings Printers
    Printing Sales Consultant
    Hastings Printers 2006 - 2007
    Townsville, Australia
    Following my move to North Queensland to be closer to my wife to be, I secured a role as a printing sales consultant. This role involved managing an existing client base, customer service, and business development.
  • Australian College Of Natural Medicine
    Graphic Designer
    Australian College Of Natural Medicine 2003 - 2005
    Brisbane, Australia
    I worked as part of a design team at ACNM in conjunction with freelance work and was responsible for brand updates including logo revisions, a student course guide, student forms, and website concepts.
  • Lawrence Design
    Marketing And Creative Specialist
    Lawrence Design 2002 - 2005
    Brisbane, Australia
    As a freelance designer I created design and branding solutions for a range of businesses. Highlights included annual report development for HMP Trading in the mining industry, brand and catalogue development for J&G Trading and sales collateral packages for a range of property developments.
  • Lincoln Sentry Pty. Ltd
    Marketing Assistant & Graphic Designer
    Lincoln Sentry Pty. Ltd 2000 - 2002
    Brisbane, Australia
    As a member of the developing National Marketing Department this was a hands on role. Duties included brochure and catalogue design, web development, product marketing, print liaison and brand management.

Josh Lawrence Skills

Branding And Identity Corporate Branding Logo Design Graphic Design Web Design Consulting Marketing Branding Advertising Graphics Brand Development Brochures Innovation Development Integrated Marketing Print Pre Press Corporate Identity Packaging Artwork Print Management Web Development Book Design Website Development Business Development Product Catalogues Sales Brochures Web Content Web Project Management

Josh Lawrence Education Details

Frequently Asked Questions about Josh Lawrence

What is Josh Lawrence's role at the current company?

Josh Lawrence's current role is Experienced Marketer | Creative Specialist | Guitar Designer.

What schools did Josh Lawrence attend?

Josh Lawrence attended Digital Marketing Institute, Queensland University Of Technology, Cannon Hill Anglican College.

What skills is Josh Lawrence known for?

Josh Lawrence has skills like Branding And Identity, Corporate Branding, Logo Design, Graphic Design, Web Design, Consulting, Marketing, Branding, Advertising, Graphics, Brand Development, Brochures.

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