Joshua Larragoiti Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

• Excelled in managing end-to-end launch processes for cosmetic and NHP products, defining project scopes, planning executions, and implementing go-to-market strategies. • Owned the development and launch of a portfolio comprising 70 projects, collaborating with cross-functional departments (R&D, packaging, marketing, supply chain, procurement, and finance) to achieve total sales of $25M.• Optimized project efficiency and on-time delivery by 40% through meticulous schedule management (Asana) and strategic prioritization of critical paths in collaboration with cross-functional teams, while minimizing team stress.• Facilitated effective communication among cross-functional teams and stakeholders to ensure project objectives were clearly understood and executed, resulting in seamless collaboration.

Brampton, Ontario, Canada

• Skillfully multi-tasked and managed a diverse portfolio of projects across 15 brands, successfully driving new 60 product initiatives to expand the writing product line in both wholesale (B2B) and retail (B2C) sales channels.• Held accountability as the local Canadian steward for Global Brand Strategies, overseeing the localization of Global Brand Strategy into relevant country categories and customer plans with a flexible approach.• Conducted comprehensive market analysis, spearheading the development of 8 exclusive customer product launches and 45 innovative packaging formats. This initiative significantly contributed to a substantial 10% growth, reaching $63.5M.• Directed the end-to-end process of national customer-focused and retail marketing strategies, involving the creation of impactful promotional materials and merchandising activities to boost brand visibility and increase sales.

• Crafted the product vision and efficiently launched over 15 products by adeptly managing projects and leading cross-functional teams, overseeing the development process from idea to launch with meticulous attention to detail in network management to meet launch deadlines.• Created and executed a collaborative market research plan with CMI, to analyze market trends and consumer drivers informing strategic decisions and driving successful product development, resulting in a 35% growth in the product roadmap.• Implemented product life cycle analyses and collaborated closely with the supply chain to streamline product launch planning, resulting in a 70% reduction in assortment complexity, increased shelf efficiency, and an 18% boost in product sales.• Collaborated closely with project stakeholders to guarantee a cohesive and effectively communicated launch and go-to-market strategy for new product commercialization.

• Oversaw the full lifecycle of a 20-project portfolio, demonstrating meticulous attention to detail to ensure all deliverables consistently met quality standards and deadlines.• Improved the portfolio planning strategy for new product launches by integrating financial factors such as target and channel mix, ensuring successful market entry and maximizing profitability and return on investment, leading to a 500-basis point increase in margin.• Developed and maintained an extensive database for 120+ products in collaboration with sales and trade marketing teams, ensuring alignment with global standards and comprehensive accessibility to information.• Led the way in creating strong branding, advertising, and channel marketing efforts, which included the development of eye-catching displays and packaging, engaging marketing events, and smart promotional plans.

• Collaborated closely with the Sales Director to develop flexible marketing programs tailored to meet customer needs while driving profitable growth, including sales incentives, unique pricing strategies and staff training.• Developed sales support collaterals and content, including marketing documents, sales power point presentations, whitepapers, site messaging, and e-learning training materials.• Developed and led a B2B sales project focused on increasing primary product line distribution and bring sustainable solutions at small businesses with a 3-year growth CAGR of 15%.• Managed monthly reports, including marketing budgets, progress reporting and annual planning tracker for leadership and finance to ensure that financial performance aligned with strategic goals.

Bachelor, Bussines Administration

Comunicación Digital Y Social Media