During Junior Year of college launched and led start-up multinational textbook company sourcing books from European and Far Eastern suppliers and delivering directly to consumers in U.S. market at large discounts. Initiated and managed sales and marketing partnerships with affiliates and distribution channels including Half.com, Google Products, Amazon.com, and over 20 textbook price comparison sites.Led SEO and PPC Marketing Strategy Across Google, Yahoo, and Bing.Built web based system for automating fulfillment across multiple web properties. With Co-Founder helped to create coursetag.com to offer incentive-based group textbook sales with over 400 student representatives and student organizations across New York, New Jersey, California, and Washington.