A strategic leader with a proven track record applying an in-depth knowledge of technologies and products, competitive situations and market trends to drive sales and optimise business success in the retail sector, specialising in Consumer Electronics.Over the last 15 years I have combined my commercial acumen and sales expertise with solid experience in category management and national account management to develop retail and wholesale strategies that drive high level channel growth, maximise revenue and enhance brand reputation. Through analysing market trends and forecasting potential outcomes, I have harnessed innovative sales and marketing opportunities to consistently meet sales, inventory and profit targets. My strong leadership, interpersonal and communication skills have played a key role in my ability to create strong connections, positively influence stakeholder engagement, lead high performing teams, and consistently achieve planned sales results in line with strategic plans and outcomes despite highly challenging markets.Some of my specialties include:✔ Account Management✔ Business Development✔ Category Management✔ Customer Relations✔ Forecasting✔ Leadership & Training✔ Negotiation✔ People Management✔ Performance Management✔ Portfolio Category Management✔ Product Marketing✔ Relationship Management✔ Retail✔ Sales Management✔ Stakeholder Engagement✔ Strategic Planning