Leading on the development of the Personalised Care Training Academy (PCTA) to provide outstanding personalised care training to ensure personalised care becomes ‘business as usual'.The PCTA is the training arm of Pathways CIC, an award winning, forward thinking, innovative Social Enterprise operating since 2006. Pathways CIC has been listed as one of the top 100 Social Enterprises in the UK (NatWestSE100), hold GOLD accreditation from Investors in People (IIP) and are identified as one of the top 10% of IIP employers, gaining the IiP Small Businesses of the Year 2020 Award.Pathways CIC has direct experience of recruiting, training and hosting staff under the NHS Additional Role Reimbursement Scheme (ARRS) and has staff supporting behaviour change through health coaching techniques on a wide variety of public sector contracts.As a third party provider of NHS ARRS roles ourselves, we had observed and experienced higher levels of staff turnover in these roles than preferred, however, as a result of introducing our training programmes we have seen an improvement in retention, role competence and clarity / understanding of the roles. This experience has informed and helped mould the development of our Personalised Care Institute (PCI) accredited training programmes.