- Lead content strategy, execution and implementation for all marketing-related content (blogs, case studies, infographics, presentations, social media, eBooks, video).- Lead content strategy and creation for ABM brand and solution-specific campaigns. - Worked cross-functionally with various teams and subject matter experts (SMEs) to develop insights-driven thought leadership content. - Improved content volume on the corporate website by 70% in the first year, resulting in first position Google rankings for all solution-related target keywords.- Managed several vendor relationships for the marketing team.- Video ideation, scripting, directing, and editing

- Developed and implemented go-to-market strategies for Service, Click & Collect, and Production Mail business units.- Created marketing and sales enablement content, including SEO-rich web and blog content, data sheets, press releases, sales nurture campaigns, and speeches.- Built our video marketing program from the ground up, acting as a one-man production team. Over two years, I developed, produced, and edited 100+ promotional videos.- Photographer for all corporate and marketing initiatives, including events, products, and parts inventory.- A key contributor to website redesign for the corporate website, including developing the user experience, content development, and coordinating between key stakeholders, resulting in 130% increase in monthly traffic from target audience.

-Generated traffic and increased registrations -Researched and created ad copy with the most potential for traffic and registrations-Developed in-depth knowledge of trends in job-seeking and employment -Ensured quality of work utilizing daily Media (Data) Reports-Exercised Search Engine Optimization (SEO)

-Conducted intensive market research on the Internet, analyzed information, identified online solutions, and reported results to Project Leader and local clients-Promoted brand awareness through SEO optimizationProject Manager: Andrew Rapier