Josh Roberts Email & Phone Number

Greater London, England, United Kingdom

CRO consulting: business strategy, conversion optimisation, customer feedback analysis, UX audits, usability testing, web analytics, user interviews, surveys, A/B testing, competitor benchmarking, session replays, heatmaps, experimentation, online marketing, product management.

Greater London, England, United Kingdom

Greater London, England, United Kingdom

At health tech startup Releaf, in a very product focused role, improving the user experience to increase consultation bookings and active prescriptions, while ensuring marketing and other business needs are met to support rapid growth.• Building and optimising the patient journey, from sign up to consultation, pharmacy to checkout. Plus, the admin area used by doctors and patient support. Playing a key role in the successful launch and growth of Releaf, taking the startup from 0-100 patients.• Understanding the company goals, vision and values, learning about stakeholder concerns and constraints.• Using prototypes, surveys, user interviews and usability testing to identify and solve patient problems.• Collaborating with design and engineering to deliver product features and marketing landing pages, fix defects and optimise user experiences.• Using web analytics, session replay and heatmap tools to analyse forms and other product features• Extensive knowledge of the healthcare industry and regulations outlined by the CQC, MHRA and NHS.★ Worked with marketing, design and engineering teams to deliver a new homepage, then used the insights from usability testing to quickly iterate and optimise further.★ Created a survey to understand patient problems and concerns, with branching logic that encouraged happy patients to leave a review on TrustPilot.★ Increased payment conversion significantly by improving form usability and communication of benefits in the checkout.

At a conversion optimisation agency, working with iGaming, eCommerce, Natural Health and Travel businesses. Brands such as Casumo, Enzymedica UK, Top Speed Racing and Call to Adventure.• Understanding client goals and priorities, managing expectations and establishing effective communication channels.• Web analytics, A/B testing, user research and UX audits to identify optimisation opportunities and validate the impact of changes.• Content marketing and creating proposals to acquire new clients. Reporting on progress and results to retain clients. • Supporting the Conversion Uplift rebrand and delivery of the new website, advising on business strategy, and training junior employees.★ Managed usability testing for an iGaming startup that revealed totally new and unique insights, specific to the brand and target market. Some changes were implemented immediately, while others were A/B tested.★ Wrote articles about optimisation tools and techniques for the Conversion Uplift blog.

United Kingdom

Freelance conversion optimisation consulting for a marketing agency, focused on A/B Testing, Analytics and Usability Testing, for a client in the energy sector.★ Insights from usability testing were used to AB test a new value proposition which delivered a statistically significant uplift in conversion.

London, United Kingdom

In the product team at a FTSE100 iGaming company. Managing the experimentation programme and analysing product performance for major sports betting and casino brands such as Ladbrokes, Coral, Foxy Bingo and betMGM.• Defining the optimisation strategy and process. Monitoring progress and identifying opportunities to improve the effectiveness of the experimentation programme.• Collaborating with product and marketing teams to understand their goals, create testing roadmaps and gather requirements for experiments.• Supporting test hypotheses with insights from web analytics, user research and previous A/B tests.• Testing personalised experiences and recommendation models, as well as UX, product features and content.• Managing a team of developers to build experiments. Using lean/agile methodologies to reduce waste and improve efficiency.• QA and monitoring of experiments to identify defects and ensure data accuracy.• Analysis of A/B test results to reveal actionable insights. Producing reports, then presenting conclusions and next steps to stakeholders.• Using web analytics, session replay and heatmap tools to analyse forms, customer journeys and product features. Then sharing insights with marketing, product or tech teams to make improvements.• Trialling new optimisation and analytics tools, negotiating with providers and making recommendations to the business. Giving demos and training sessions to drive tool adoption and increase ROI.★ A/B tested recommendation models for the sports betting journey and casino games lobby, delivering a significant increase in GGR and NGR without reducing conversion.★ Conducted meta analysis of 80+ A/B tests to reveal the best performing experiments, with the top 10 results delivering millions in additional revenue.★ Gave a masterclass in analytics and session replay tools at the Decibel Insight conference.

London, United Kingdom

Sitting in the Acquisition Marketing team, optimising the onboarding journey across multiple markets and traffic sources for sports betting brand bwin.• Managing onboarding journeys for 3 regulated markets - UK, Spain and Italy.• Analysis of conversion KPIs - comparing markets, traffic sources and devices - to identify optimisation opportunities and react immediately to any significant declines.• Working with an optimisation agency to build, analyse and report on A/B tests.• Presenting conversion analysis, A/B testing roadmaps and results to stakeholders.★ Delivered a bespoke onboarding journey for the UK market to meet the new KYC and Responsible Gaming requirements, whilst ensuring an intuitive UX and high conversion rate.

London, United Kingdom

In a central CRM team supporting multiple iGaming brands and products. Increasing player value and retention through strategic initiatives such as cross selling, VIP campaigns and lifecycle optimisation. • Identifying improvements to the retention marketing strategy and processes.• Producing marketing guidelines and sharing with wider business.• Ensuring there is a data led approach to central marketing initiatives.• Managing and analysing large CRM campaigns across multiple brands and products.• Monitoring retention KPIs and reporting on performance.

London, United Kingdom

After playing a lunchtime poker game with the Head of Website Optimisation, my career took a different path.When I learnt about his work, I immediately saw the potential for A/B Testing to remove the guesswork from business decisions. He saw my enthusiasm, hired me, and became my mentor - teaching me CRO and analytics skills. My passion for CRO grew further as I learnt about Behavioural Economics from another member of the team and read the classic books - Influence and Predictably Irrational.The role was focused on converting PMPs (play money players) to RMPs (real money players) by optimising conversion emails, promotions and SMS campaigns. For online poker and casino brands like partypoker, partycasino and WPT Poker.• A/B testing email subject lines, content and timing. • Conversion analysis and Reporting.• Competitor Analysis.• Copywriting.• UX Audits.

London, United Kingdom

In the creative team, working on multiple online gaming brands. Designing banners and animations for marketing campaigns. Improving the user experience, updating web pages in the CMS and creating designs for A/B tests.• Attention to detail whilst working to tight deadlines.• HTML, CSS, Photoshop.

London Area, United Kingdom

Video editing and camera operator internship at the National Theatre Archive.

Electronic music producer and DJ at various events in and around London.