Josh Roberts Email & Phone Number

Greater London, England, United Kingdom

CRO consulting: business strategy, conversion optimisation, customer feedback analysis, UX audits, usability testing, web analytics, user interviews, surveys, A/B testing, competitor benchmarking, session replays, heatmaps, experimentation, online marketing, product management.

Greater London, England, United Kingdom

Greater London, England, United Kingdom

• At health tech startup Releaf, in a very product focused role, improving the user experience to increase consultation bookings and active prescriptions, while ensuring marketing and other business needs are met to.
• Building and optimising the patient journey, from sign up to consultation, pharmacy to checkout. Plus, the admin area used by doctors and patient support. Playing a key role in the successful launch and growth of.
• Understanding the company goals, vision and values, learning about stakeholder concerns and constraints.
• Using prototypes, surveys, user interviews and usability testing to identify and solve patient problems.
• Collaborating with design and engineering to deliver product features and marketing landing pages, fix defects and optimise user experiences.
• Using web analytics, session replay and heatmap tools to analyse forms and other product features

• At a conversion optimisation agency, working with iGaming, eCommerce, Natural Health and Travel businesses. Brands such as Casumo, Enzymedica UK, Top Speed Racing and Call to Adventure.
• Understanding client goals and priorities, managing expectations and establishing effective communication channels.
• Web analytics, A/B testing, user research and UX audits to identify optimisation opportunities and validate the impact of changes.
• Content marketing and creating proposals to acquire new clients. Reporting on progress and results to retain clients.
• Supporting the Conversion Uplift rebrand and delivery of the new website, advising on business strategy, and training junior employees.★ Managed usability testing for an iGaming startup that revealed totally new and.

United Kingdom

Freelance conversion optimisation consulting for a marketing agency, focused on A/B Testing, Analytics and Usability Testing, for a client in the energy sector.★ Insights from usability testing were used to AB test a new value proposition which delivered a statistically significant uplift in conversion.

London, United Kingdom

• In the product team at a FTSE100 iGaming company. Managing the experimentation programme and analysing product performance for major sports betting and casino brands such as Ladbrokes, Coral, Foxy Bingo and betMGM.
• Defining the optimisation strategy and process. Monitoring progress and identifying opportunities to improve the effectiveness of the experimentation programme.
• Collaborating with product and marketing teams to understand their goals, create testing roadmaps and gather requirements for experiments.
• Supporting test hypotheses with insights from web analytics, user research and previous A/B tests.
• Testing personalised experiences and recommendation models, as well as UX, product features and content.
• Managing a team of developers to build experiments. Using lean/agile methodologies to reduce waste and improve efficiency.

London, United Kingdom

• Sitting in the Acquisition Marketing team, optimising the onboarding journey across multiple markets and traffic sources for sports betting brand bwin.
• Managing onboarding journeys for 3 regulated markets - UK, Spain and Italy.
• Analysis of conversion KPIs - comparing markets, traffic sources and devices - to identify optimisation opportunities and react immediately to any significant declines.
• Working with an optimisation agency to build, analyse and report on A/B tests.
• Presenting conversion analysis, A/B testing roadmaps and results to stakeholders.★ Delivered a bespoke onboarding journey for the UK market to meet the new KYC and Responsible Gaming requirements, whilst ensuring an.

London, United Kingdom

• In a central CRM team supporting multiple iGaming brands and products. Increasing player value and retention through strategic initiatives such as cross selling, VIP campaigns and lifecycle optimisation.
• Identifying improvements to the retention marketing strategy and processes.
• Producing marketing guidelines and sharing with wider business.
• Ensuring there is a data led approach to central marketing initiatives.
• Managing and analysing large CRM campaigns across multiple brands and products.
• Monitoring retention KPIs and reporting on performance.

London, United Kingdom

• After playing a lunchtime poker game with the Head of Website Optimisation, my career took a different path.When I learnt about his work, I immediately saw the potential for A/B Testing to remove the guesswork from.
• A/B testing email subject lines, content and timing.
• Conversion analysis and Reporting.
• Competitor Analysis.
• Copywriting.
• UX Audits.

London, United Kingdom

• In the creative team, working on multiple online gaming brands. Designing banners and animations for marketing campaigns. Improving the user experience, updating web pages in the CMS and creating designs for A/B tests.
• Attention to detail whilst working to tight deadlines.
• HTML, CSS, Photoshop.

London Area, United Kingdom

Video editing and camera operator internship at the National Theatre Archive.

Electronic music producer and DJ at various events in and around London.