Josh Roten Email & Phone Number

Charlotte, Nc, Us

Charlotte, North Carolina, United States

As the Senior Director of Commerce & Onsite Marketing I am responsible for growing ACBJ’s paid subscriber base, newsletter subscribers and conversion rate optimization across all managed channels while working with key team members to implement successful and efficient user journeys and experiences. I identify high value moments when a new user/reader engages with the Bizjournals family of products, and focuses on turning those new users into loyal consumers. These goals are accomplished by collecting and analyzing data to aid leadership in evidence-based decision making while applying creative thinking and collaboration among relevant teams.

Charlotte, North Carolina Area

Manage design for all audience marketing channels to ensure brand consistency and marketing effectiveness.Work with Marketo team on marketing strategy and integration with non-Marketo marketing efforts.Manage social media strategy for owned and paid efforts. Work with corporate content team and individual markets to achieve goals.Manage relationships with external marketing vendors and measure campaign performance for ROIs and KPIs and make adjustments/recommendations accordingly. Including BounceXchange, Keywee, Google Ad Words, Facebook, and any additional vendors.Manage audience digital marketing team effectively, focusing on high efficiency, maximum output levels and high quality of work. This includes managing the Social Media Specialist and Marketing Design Producer.Monitor digital marketing trends and provide ideas to grow audience product revenue.Work with other divisions and departments at ACBJ as needed in a consulting role to assist with marketing strategies.

Charlotte, North Carolina Area

Managed and created comprehensive marketing strategies to promote non-advertising revenue products.Focused on conversion optimization for all products leveraging social media, email marketing, and online advertising.Managed landing page optimization efforts and continually tested variations for higher conversion rates.Proactively acted as lead for growing email newsletter products including the implementation of digital marketing strategies and empowering local brands with growth tactics.Strategized and produced lead generation campaigns including sweepstakes, eBooks, white papers and more.Acted as a coach and mentor for the other designers on the National Audience Development Team. Worked with numerous divisions and departments at ACBJ in a consulting role to assist with production, development and marketing strategies.

Charlotte, North Carolina Area

Managed and created comprehensive marketing strategies to promote non-advertising revenue products. Focused on conversion optimization for all products leveraging social media, email marketing, and online advertising. Managed landing page optimization efforts and continually tested variations for higher conversion rates. Proactively acted as lead for growing email newsletter products including the implementation of digital marketing strategies and empowering local brands with growth tactics. Strategized and produced lead generation campaigns including sweepstakes, eBooks, white papers and more. Acted as a coach and mentor for the other designers on the National Audience Development Team. Worked with numerous divisions and departments at ACBJ in a consulting role to assist with production, development and marketing strategies.

Charlotte, North Carolina Area

Set the standard for marketing and design efforts across 43 major cities nationwide. Created and implemented digital and print ads, email campaigns, and national promotional efforts. Fulfilled all national audience development production requests. Collaborated with other national audience development team members to develop and plan marketing strategies and campaigns throughout the year.

Winston-Salem Nc

Managed all inquiries that related to hosting and various CMS updates. Worked directly with copywriters and the design team to aid with creative. Helped cultivate content and managed posts for the agency blog, positivegiant.com. Collaborated and communicated with third party vendors to complete projects that required out-of-the-office expertise. Acted as a valuable participant in brainstorming creative ideas and strategies when kicking off new projects.