Josh Rowe Email & Phone Number

Allston, Ma, Us

Boston, Ma, Us

Most recently, I controlled demand creation for a start-up apparel brand, far exceeding industry standards for consumer engagement and the template used by dozens of companies. I formulated and optimized the “Trackhouse” retail experience, where hundreds of runners participate in weekly trainings, social gatherings, and community events. My key contributions included:• Champion DTC communication strategies and branding tactics to ignite revenue generation +100%.• Generated 400% ROI, 28% increase in AOV, and 200% increase in YOY revenue while doubling entire customer base within six months of employ with strategic catalog business operations.

Boston, Ma, Us

In my role, I was a key assent in an award-winning brand for a Harvard Innovation Lab-based Start-Up. I took pride in coaching the Product Marketing and Engineering Teams in the full cycle development of an advanced hydration system.

Brighton, Ma, Us

With my last role in 2014 as Senior Manager, Global Sports Marketing, I created procedures, strategies and led marketing professionals to advance all branding and encourage operational growth. I enabled the successful construction of the platform for acquisition of Olympic and major sports properties.As Head of Global Performance Marketing from 2012 to 2014, I commanded the performance of 30 Brand Marketing Managers and directed digital/media advertising, PR, and in-store marketing. I initially served as the Global Running Marketing Manager from 2009 to 2012, and fostered partnerships with Disney, New York Road Runners, and Westin Hotels. I also integrated Facebook marketing into physical events, the first of its kind.My key contributions included:• Key asset in the massive brand revitalization, yielding a 25% increase in the running marketing share. • Oversaw major event sponsorship programs yielding nearly 100% ROI; strengthened our presence within the high school market from less than 1% to nearly 20% with NB performance running.

Beaverton, Or, Us

My last position was Senior Sports Marketing Manager from 2007 to 2009, when I revolutionized marketing strategies in progressive leadership roles, with over a decade of success, as well as negotiated multi-million-dollar sponsorship packages.As the Global Federations & Business Manager from 2006 to 2007, I invigorated USA Track & Field with a complete re-branding and the creation of a multi-million-dollar merchandise program. I also generated sponsorship programs with six Olympic federations, ranging from $1M to $20M.As the High School Running Manager from 2001 to 2006, my accomplishments included the creation of Nike Cross Nationals (NXN) and the BorderClash with the innovative live xc-scoring, live video tracking, and web-based replays of races of +17,000 athletes annually. I also designed the template for Nike’s mobile marketing program, which remains active today.

Mba, Finance And Financial Management Services

Bachelor Of Arts (B.A.), Marketing And Management