Josh Shekter Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Launched Chevrolet Canada’s national soccer sponsorship strategy with the MLS and CF Montreal, Toronto FC, Vancouver Whitecaps FC
• Led the planning and execution of activations at BC Place, BMO Field, and Stade Saputo resulting in more lead generation per capita than the Auto Show’s in Montreal, Toronto, and Vancouver
• Managed stakeholder relations between Client (GM Canada, Regional, and Dealer Association), Partners (Clubs and League), and Vendors resulting in program success and exceeding KPIs
• Developed tier one assets to achieve branding goals including Chevrolet Corner and Super Column at BMO Field, co-branded Subsoccer activation at all three Canadian MLS stadiums, and premium co-branded giveaway items

Toronto, Ontario, Canada

• Designed and implemented a multi-level sponsorship marketing plan encompassing both monetary and in-kind contributions, with a focus on hosted meets and events
• Coordinated sponsorships for the Canadian Swimming Championships, ensuring alignment with Swimming Canada and TPASC guidelines
• Conducted SEO analysis and implemented strategies for improved online visibility
• Enhanced social media presence across platforms (LinkedIn, IG, Twitter, FB), including the establishment of a TikTok account and Snapchat presence
• Developed various marketing materials such as brochures, statistic sheets, heat sheet designs, yearbooks, and postcards with QR codes for distribution
• Established brand guidelines across multiple channels, including logo usage, print materials, clothing, email signatures, website, and newsletters

Toronto, Ontario, Canada

• Managed the Toyota and Lexus Canada accounts:
• Sponsorship portfolio management (Canada Soccer, Canada Basketball, Canada Snowboard, Freestyle Canada, Wheelchair Basketball Canada)
• Developed overall sponsorship strategy (Olympics, Paralympics, Amateur Sport and Pro-sport)
• Planned and executed experiential marketing activations at partner events, games and stand-alone programs

Toronto, Ontario, Canada

Member of the 2020 New Graduate Leadership Development Program at Rogers Communications, Connected Home New Grad

Toronto, Canada Area

• Liaise with game day partners to organize and execute activations in the “FanZone” outside of the stadium, contributing to positive partner relations and strong indications of partnership renewals.
• Organize and implement creative game day entertainment for fans during halftime resulting in constructive feedback from fans in the stadium and viewers watching the game at home.
• Lead 4 –6 person volunteer team to safely and effectively move crowds of up to 9600 people through the “FanZone” and into the stadium

Toronto, Canada

• Built and managed a network of over 100 rugby influencers, journalists, and super fans from over 40 number of countries, to raise the profile of the Wolfpack, and the wider sport of rugby, globally
• Designed and executed bi-weekly Ambassador challenges with the purpose of penetrating non-conventional rugby markets with a “feet on the ground” element to raising awareness of the sport
• Created a platform for discussion that allowed the team to better promote to the 100 million households across the world that the team is broadcast in

London, Canada Area

• Managed the team’s official social media accounts (Facebook, Instagram, Twitter) throughout the season; increasing fan engagement through content creation on all platforms
• Produced real time in-game content to update fans and extend the game experience to followers
• Maintained sponsor relations through branded posts
• Boosted profiles of draft-eligible players leading to greater NHL/OHL fan visibility and familiarity
• Monitored online presence of the team’s brand and engaged with users, strengthening fan relations

Bachelor'S Degree, Business Administration, Management And Operations

Activities and Societies: Zeta Beta Tau, Western Sports Business Club, Western Marketing AssociationA graduate of the Business Management.

Sport And Event Marketing Graduate Certificate, Marketing

University Graduate earning specialized certification in career related field