First product marketer at Pie Insurance and built the framework, processes, and foundational deliverables to support the overall product marketing function.Leads, develops, and manages go-to-market strategies for new product and feature launches across multiple product platforms driving scaled adoption and incremental partner growth.Collaborates with cross-functional stakeholders to create high-impact sales enablement materials, training, demos, and resources.Created and manages our monthly webinar series, providing exciting, new cross-functional content to better engage with our partners.Own and developed the competitor intelligence strategy at Pie including a CI repository hub, monthly news/trends, and CI resources.Spearheads go-to-market channel mix, messaging, and positioning to drive product adoption and engagement.

Executed the go-to-market, roll-out strategy, and execution for new products and enhancements.Collaborated with cross-functional stakeholders across product, marketing and business development to create new sales enablement and marketing materials.Developed new operational processes to streamline and support new product launches.Led training sessions focusing on new product features and functionality, positioning/messaging, talking points, and market differentiation.

•Led and collaborate cross-functionally to develop the digital marketing strategy for Sapphire Experiences•Analyzed and compiled key metrics and performance indicators to further strategic business decisions•Built and executed the go-to-market plan for the launch of the partnership with SBE Hospitality Group (e.g. Delano, Mondrian, Hyde Hotels) and relationship manager to the partner •Led the strategy, execution, and relationship management of Sapphire's strategic partnerships at the Seaport District NYC, Outside Lands Music Festival, and the Sapphire Ski Program