Product Marketing Manager
Current• Develop and implement product marketing plans in line with the company’s business & strategic objectives.• Developing long-term portfolio strategy and identify opportunities for new product development.• Collaborating closely with internal departments to develop promotional programs & tools to support the delivery of product plans & new product launches.• Conducting product training for field sales & other audiences.• Analyzing sales, financial, and market data to support planning & forecasting and arrive at recommendations to achieve objectives.• Provide product launch support to qualify market opportunity from a product, positioning, and pricing standpoint.• Develop product plans in a manner that is consumer friendly, market realistic, creative and ultimately compelling.• Collecting and manipulating market intelligence, as an expert on consumers on how they buy and their buying criteria.
