Josh Werner Email & Phone Number

Minneapolis, MN, US

San Francisco, California, US

Edina, Minnesota, US

• Lead all marketing and business development programs with strong focus on inbound and outbound demand creation. Built team of eight to own content creation, GTM programs, community & events, business development.
• Partnered with leadership team to secure Series-B funding, which closed May 2023
• Consistently hit 4-7x quarterly pipeline to revenue to a goal of 3x. Focused on bottom-of-funnel lead generation and outbound programs based on intent data. Outbound programs increased avg. deal size by 40%

Boston, US

Minneapolis, MN, US

• Lead global team of 30+ to run marketing programs and operations. Currently head digital/web, events, marketing automation and operations, programs/campaigns, and BDR team for opportunity qualification. Team has.
• Launched Calabrio’s account-based targeting program in coordination with sales. Program is now strong focus of executive team and board for global growth efforts. Focused on enterprise organizations and generated 1k+.
• Lead project to rethink Calabrio’s website from the ground up. Focused on driving more organic SEO, onsite conversions, modern look and feel, and an easy-to-use backend. Increased organic visits by 350% and website.
• Earned highest employee Net Promoter Score in company. Low voluntary turnover has lead to team consistency instrumental in increased production YoY
• Instrumental in acquisitions to merge teams, technology, websites, and operations.

St Louis Park, Minnesota, US

• Lead marketing team and efforts consisting of demand generation, inbound marketing, marketing automation, events, social media, operations, content creation and more. Marketing influenced deals increased by 65% from.
• Completed rebrand, new website and blog launch. Website optimized for lead capture increased website lead production by 140%
• Drove efforts to implement Pardot marketing automation and built the backbone of all marketing efforts from the ground up

Eden Prairie, Minnesota, US

• Created and implemented demand gen program supporting all legal technologies sales teams. Generated over 5,000 MQL’s in 12 month timeframe. Successfully integrated Eloqua and Salesforce for automated lead distribution.
• Manage all Legal Technologies’ digital advertising (email, PPC, display, website/landing pages, content promo), all of which have seen significant increase in performance by making these lead generation activities vs..
• Manage four direct reports to drive stellar thought leadership content for the ediscovery market. Increased efficiency with content by driving a 235% increase in content engagement.
• Created tracking for all marketing programs by laying framework and process for each group to be able to show ROI from marketing activities (digital, email, events, PR, social media). Built out marketing dashboard for.

Minneapolis, MN, US

• Led lead generation programs for our Enterprise (10k employees +) market. Drove nurturing programs to prospects in each stage of their buying process. Delivered $11m in sales qualified leads in 6 month time frame.
• Leveraged internal CRM and external vendors to mine data from multiple sources. Used data to segment and target prospects and customers based on qualifying criteria and created rules based nurturing programs for lead.

Minneapolis, MN, US

• Generated $94MM in Cross-Sell sales to current customer base and prospects in 2011 & 2012. In 2010, $1 out of $8 of all sales had a Cross-Sell component, in 2011 $2 out $8 (or $1 in every $4) of all sales had a.
• Managed largest campaign initiative in company in 2011 and 2012. Created targeting & segmentation program which generated $35MM in new sales to current customer base and prospects. Drove campaign marketing & sales.

• Developed strategy recommendations for client growth. Executed a variety of tactics such as SEO/SEM, behavioral targeting, loyalty & retention, email marketing, market research + more. All clients received strong ROI.
• Drove website optimization using Google Analytics, Google Adwords, Google Website Optimizer, SEO for Firefox and more.

Toronto, ON, CA

• Managed multiple integrated marketing campaigns designed to create preference in Westlaw. Won contract worth over $5MM over three year period directly related to campaigns. Responsible for strategy creation, smooth.
• Developed and managed company website for key customer groups. Developed strategy for functionality (user experience), content, companion product positioning, lead generation, look and feel, etc. Led strategy for VP &.
• Managed multiple products developing functionality, training, value proposition, marketing collateral, promotions/incentives, and general support for over 900 Sales Executives and Account Managers. All products.

Bloomington, MN, US