With over 17 years in public relations, social media, and community management, I have broad and deep experience in communications and event production in Gaming, Tech, and Entertainment. As Sr. Social Media Strategist at AMD, I developed and executed effective and engaging content strategies for AMDGaming's social verticals, reaching and growing diverse and passionate audiences across platforms.As a TikTok platform specialist, I built and produced AMD's brand TikTok from scratch, leading a small project team to create and deliver social-first content for various business units and activations, such as product launches, partner collaborations, and influencer campaigns. In less than a year, we achieved 100k followers and 10M views, showcasing AMD's products, values, and community with compelling and authentic content. I also managed AMDGaming's social media channels, daily listening, engagement, product marketing, incident response, crisis communications, and audience development for owned, earned, and paid content. I am an experienced digital communicator with a unique background, storytelling is at the heart of my every achievement, and engaging with data and audiences is key to my success. I achieve meaningful results in unexpected ways by inviting perspectives other than my own, and understanding the perspective of a given audience is key to connecting with them. I am proficient at developing 360° strategies that meet multifaceted stakeholder needs without losing sight of social purpose, partner, or player.