Jo Shaer Email & Phone Number

Southend-On-Sea, Gb

𝗘𝗫𝗣𝗘𝗥𝗧𝗜𝗦𝗘 I've worked in the Fire & Security sector since 2010. After rolling on a karate mat with the sales director of a local company, he asked: "Do you do that digital marketing stuff?"A few weeks after launch he closed a website enquiry worth over £20k𝗞𝗘𝗬 𝗦𝗘𝗥𝗩𝗜𝗖𝗘𝗦I get you in front of the Right People - your ideal prospects and clients. Develop the Right Message and make sure it’s in their face at the Right Time. Our Hi-Viz marketing services for Fire & Security companies typically include:✔ Priority Growth Plan - Vital, Important and Nice to Haves✔ Websites With TLC - that attract, interest and build desire✔ Build Your Audience - to get you in front of more of the right people✔ Content Bank - for Social Media to showcase what makes you special𝗪𝗛𝗬 𝗨𝗦𝗘 𝗨𝗦Since 2010 Lollipop has specialised in the Fire & Security industry. We fix your online marketing so you:✔ ‘pop up’ all over the internet & the Right People see you✔ stand out in a crowded marketplace by pulling your message (why you) from your head✔ get a consistent, manageable flow of online enquiries & salesSo the disappointment of losing work to lower quality competitors…fades away𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦You’ll wave goodbye to frustrations like:▶︎ “If only I could get in front of the right people” ▶︎ “my website does nothing for me” ▶︎ "sorry, I didn't know you did that"And say hello to a consistent, manageable flow of online enquiries and sales. Sales like these:✔ ARC monitoring for 135 sites across the UK for Fenix monitoring✔ a £1 million contract at a school in Kent for Blake Fire & Security✔ £3 million worth of leads from LinkedIn for a Security Guard company in London𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬“2 weeks after (website) launch it generated the first new lead… for a job worth £5k” Mathew Williams, MD, Ocean Fire & Security"135 sites across the UK - that is ROI my friends, thank you” Carl Meason, MD, Fenix Monitoring

𝗪𝗛𝗔𝗧 𝗜𝗦 𝗬𝗢𝗨𝗥 𝗣𝗥𝗜𝗢𝗥𝗜𝗧𝗬 𝗚𝗥𝗢𝗪𝗧𝗛 𝗣𝗟𝗔𝗡 & 𝗪𝗛𝗬 𝗦𝗛𝗢𝗨𝗟𝗗 𝗬𝗢𝗨 𝗖𝗔𝗥𝗘You wouldn't install a Fire/Security system without a survey and drawings. Would you?The Digital Marketing agency that sells you services ‘out of a box’ is doing the equivalent. This is where your Priority Growth Plan comes in. It shows you the best way to make things better in the shortest time…By prioritising what you actually need to grow your Fire & Security business. Instead of throwing money at your marketing blind... and crossing your fingers𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦We’ll go deep into your current sales and marketing. And get clarity on your ideal client targeting and differentiation.You’ll work through 2 in-depth questionnaires. And together we’ll go through your answers in 2 meetings.Then we take that information to team Lollipop and process everything. Using our 12 years of generating leads and sales for Fire & Security companies, we show you what is and is not working. With BOTH your marketing and sales.Then build your Priority Growth Plan. And go through this with you in your third meeting. Looking at timeline, milestones and goals. So you feel really comfortable moving forward.Your Priority Growth Plan prioritises the sales and marketing tasks that make sense for your business. Right now!𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦2 reports and your plan▶︎ Find The Gaps - shows you precisely what's working well and what's not.▶︎ Who What Why - provides clarity on the most fruitful targets and the best way to woo them▶︎ Priority Growth Plan - Vital, Important and Nice to Have tasks to get the quickest results𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬"You told me things about our business I did not know” Carl Meason, MD, Fenix Monitoring“We found them very passionate, thorough and in-depth… they highlighted points in our marketing and branding that we did not even consider” Matthew Williams, MD, Ocean Fire & Security

𝗪𝗛𝗔𝗧 𝗔𝗥𝗘 𝗪𝗘𝗕𝗦𝗜𝗧𝗘𝗦 𝗪𝗜𝗧𝗛 𝗧𝗟𝗖 & 𝗪𝗛𝗬 𝗦𝗛𝗢𝗨𝗟𝗗 𝗬𝗢𝗨 𝗖𝗔𝗥𝗘In a word, bold. You’ll stand out from the lame, samey crowd. Because you tell readers exactly why you’re the right choice. Think specific, NOT vague.TLC is what you’ll get:✔ Traffic - website visitors✔ Leads - you’ll get enquiries✔ Customers - more sales Your new website will attract the Right People. Then build interest and desire in your services𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦We pull “what makes you special” out of your head. First you complete a detailed questionnaire. Then we speak on Zoom for 2 hours. Nobody goes to this trouble. Not you. Not your web designer. Not even most copywriters.Which is why website copy is usually so dull.The design part comes next. We’ll show you pages as they’re built. For approval/suggestions. 𝗪𝗛𝗢 𝗜𝗦 𝗜𝗧 𝗙𝗢𝗥Fire & Security businesses unhappy with their current, wishy-washy website. Because the copy is vague and the person who wrote it:❌ doesn’t understand your industry❌ isn’t a professional copy writer and has done ‘ok’ considering writing is not their thing❌ looked at 3 of your competitors’ websites and used these for inspiration in some way. The result? A dull website that does nothing for YOU𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦Your website plays a crucial role in your online marketing. It’s found on Google. And not just for your company name. Other searches too.Visitors stay for longer. Return more often. And make more enquiries. More of these become sales. And you’ll notice that new clients love your website:“a new client was gushing over our website. Professional but full of character...”How many Fire & Security websites would you describe like that?𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬“2 weeks after (website) launch it generated the first new lead… for a job worth £5k” Mathew Williams, MD, Ocean Fire & Security"135 sites across the UK - that is ROI my friends, thank you” Carl Meason, MD, Fenix Monitoring

London, England, United Kingdom

𝗪𝗛𝗔𝗧 𝗜𝗦 𝗕𝗨𝗜𝗟𝗗 𝗬𝗢𝗨𝗥 𝗔𝗨𝗗𝗜𝗘𝗡𝗖𝗘 & 𝗪𝗛𝗬 𝗦𝗛𝗢𝗨𝗟𝗗 𝗬𝗢𝗨 𝗖𝗔𝗥𝗘You want to get in front of more of your ideal prospects, right? That’s what Build Your Audience (BYA) does.Imagine you're at a networking event. And it's PACKED with tons of the right prospects for your business. Maybe that’s the Operations Director/Manager, Facilities Director/Manager, caretaker, or business owner. Pretty much any job role and any type of company.Wouldn’t you want to be there?.𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦It's easy. You tell us which type of people you want in your ‘virtual networking room’. And we find those people on LinkedIn. Of course, like a real world networking event, not everyone will come. But many will.Because we'll improve your LI profile. To appeal more. So more of the Right People connect. And your audience grows…𝗪𝗛𝗢 𝗜𝗦 𝗜𝗧 𝗙𝗢𝗥Fire & Security business owners and sales people who struggle to make LinkedIn work. You know you’re better than your competitors. Better equipment, products and service…. If only you could get in front of the right people!People who get sick of losing out to: ▶︎ those ‘race to the bottom’, price-based, corner-cutting Fire & Security companies▶︎ the large nationals with the resources but strangled in red tape and endless delays▶︎ the quote fiddlers who cut corners to win the work𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦We help you to find and invite 100s of the Right People. To build your very own virtual networking group. That keeps on growing. So you get in front of more of your ideal prospects.All you have to do is say the right things to enough of them…𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬“We were using LinkedIn but in a very random way. Now we have a system that is… actually generating sales now” Jaap van der Eersten“2 new customers from LinkedIn… thank you” Rosa Jennings, Ocean Fire & Security

𝗪𝗛𝗔𝗧 𝗜𝗦 𝗛𝗜-𝗩𝗜𝗭 𝗦𝗢𝗖𝗜𝗔𝗟 𝗠𝗘𝗗𝗜𝗔 & 𝗪𝗛𝗬 𝗦𝗛𝗢𝗨𝗟𝗗 𝗬𝗢𝗨 𝗖𝗔𝗥𝗘We've had clients who've paid other agencies an arm and a leg for social media content... but it's seen once, by about 3 people. Then discarded. Not with Lollipop's Hi-Viz Social Media. We create your persuasive social media content and distribute it on several platforms. So it's seen by lots of the right people.𝗛𝗢𝗪 𝗜𝗧 𝗪𝗢𝗥𝗞𝗦We pull “what makes you special” and “why you” out of your head. To make STOP & LOOK social media posts that hit home. And dripfeed these to your audience. Twice a week. Boosting your visibility.So your audience notices you. Becomes interested. And… thinks: “Hmmm. I like these guys”Some engage. Others only read. And more enquire.On approval, your content is published to LinkedIn, Facebook and your Google Business Page. But also added to your Content Bank. To be reused. So nothing is a one-off. And your persuasive content gets more rolls of the dice…This means you endlessly get noticed. Nudging your audience towards enquiries and sales.𝗪𝗛𝗢 𝗜𝗦 𝗜𝗧 𝗙𝗢𝗥Fire & Security business owners and sales people who ▶︎ have content on social media but… it’s a bit ‘meh’. Lollipop knows the Fire & Security sector. You’ll love the content we publish for you. So will your potential clients.▶︎ are short on time. Your part is kept to a minimum… But, we will need your input from time to time. To keep things fresh and exciting▶︎ do social media but don’t get results. The simple act of reusing posts, means you get more exposure𝗘𝗫𝗣𝗘𝗖𝗧𝗘𝗗 𝗢𝗨𝗧𝗖𝗢𝗠𝗘𝗦Hi-Viz! When it’s the Right Time… your prospects think of you.“I saw your post on LI. Great timing… can you help me?”Your Content Bank is now a critical part of your promotion.𝗪𝗛𝗔𝗧 𝗖𝗟𝗜𝗘𝗡𝗧𝗦 𝗦𝗔𝗬“We had 9 sales in September that we were able to cross reference back to LinkedIn” Kristian Koopman"I think what you do on LinkedIn is LEKKER!” Mark Smuts, DeepAlert

United Kingdom

Leigh-On-Sea, Essex, Uk

Lollipop help you double your sales by applying our Black Belt Sales framework. It's been honed over ten years working with the GOOD GUYS in the Fire and security industry. We'll combine "right message, right person and right time" with your powered-up sales funnel. Then watch your conversions soar.From installers to guarding to security SaaS providers to fire and security manufacturers. From small home alarm systems to £1m+ commercial contracts.SERVICES✔Fire & Security websites✔Fire & Security SEO for local and national customers✔Fire & Security copywriting✔Fire & Security marketing✔Fire & Security social media✔Fire & Security lead generation✔Fire & Security salesPRICEThere are packages for all budgets - DIY, Done With You and Done For YouYOU CAN TRUST THE LOLLIESJon Law and Jo Shaer are both black belts in goju ryu karate. They know what it means to gain success through tried and trusted techniques and hard graft..In such a saturated market, we only work with the truly GOOD GUYS in the Fire and security industry. So if that's you and you'd like to find out more about how to double your sales...CALL US ON 01702 476517 or email info@lollipoplocal.co.uk

Worked to establish brand identity and created new websites for Blake Fire & Security and their parent company Blake Contractors Ltd. Lead generation, digital marketing, social media, blogging, email marketing, Google Ads, Facebook Ads, LinkedIn