Founded as Alcohol Monitoring Systems in 1997, now better known as SCRAM Systems, we are the world’s leading provider of electronic monitoring and software solutions for the criminal justice industry. The company’s flagship product, SCRAM Continuous Alcohol Monitoring® (SCRAM CAM®), launched in 2003, revolutionized the way courts, agencies and treatment providers monitor and manage alcohol-involved offenders. In 2013, the company launched the industry’s most comprehensive suite of electronic monitoring technologies, which includes SCRAM Remote Breath®, SCRAM GPS®, and SCRAM House Arrest®. In addition to hardware, SCRAM Systems is at the forefront of developing software solutions such as SCRAM Nexus® for implementation of Evidence-Based Practices, the SCRAM TouchPoint™ client engagement mobile app, and SCRAM Insight™. These integrated solutions work together with the goal of improving client outcomes, enhancing officer effectiveness, and agency productivity, and making communities safer. https://www.scramsystems.com/

We believe the secret to effective marketing is hyper-targeting a well-defined audience with a relevant message across all formats – display, audio, podcast, video, connected TV, and native. Outdated marketing approaches would have you spend 100% of your budget using methods that, at best, might get you in front of 20% of the audience you’d like to target. A much better way, a programmatic way, allows you to focus all your marketing resources on a very precise audience and to reinvest the money you’ve “saved” into expanding the ad formats you use to reach your audience with a variety of ad formats. The right audience, the right message, across a variety of ad format. It’s efficient marketing and it drives results!Above The Fold• works with a variety of programmatic DSPs and partners→ The Trade Desk, Simpli.fi, Amazon, Hulu, Spotify, Pandora, podcast networks, etc.• has 36+ digital marketing years of experience• helps scale companies of all sizes, anywhere in size of $10M up to $500M in annual revenue• helps B2B, B2C, and every other B2* that exists• assists clients with custom (not 1-size fits all) attribution, multi-touch, and other financial media measurement modelingDespite the windfalls of COVID, Above The Fold experienced a wildly successful first year in 2020. By the close of 2021, ATF is set to have grown over 300% YoY.Curious? Let’s jump on a call to discuss how Above The Fold programmatic can help you scale your business.

We believe the secret to effective marketing is hyper-targeting a well-defined audience with a relevant message across all formats – display, audio, podcast, video, connected TV, and native. Outdated marketing approaches would have you spend 100% of your budget using methods that, at best, might get you in front of 20% of the audience you’d like to target. A much better way, a programmatic way, allows you to focus all your marketing resources on a very precise audience and to reinvest the money you’ve “saved” into expanding the ad formats you use to reach your audience with a variety of ad formats. The right audience, the right message, across a variety of ad format. It’s efficient marketing and it drives results! Above The Fold• works with a variety of programmatic DSPs and partners → The Trade Desk, Simpli.fi, Amazon, Hulu, Spotify, Pandora, podcast networks, etc.• has 36+ digital marketing years of experience• helps scale companies of all sizes, anywhere in size of $10M up to $500M in annual revenue• helps B2B, B2C, and every other B2* that exists• assists clients with custom (not 1-size fits all) attribution, multi-touch, and other financial media measurement modeling Despite the windfalls of COVID, Above The Fold experienced a wildly successful first year in 2020. By the close of 2021, ATF is set to have grown over 300% YoY. Curious? Let’s jump on a call to discuss how Above The Fold programmatic can help you scale your business.

Blaast was founded as a platform that utilizes proven business principles to bridge the strategy execution gap driving company growth. Leaders, management, and employees create alignment to achieve a company’s purpose and vision by implementing a nimble execution process that ensures success through time-tested Blaast Quarterly Playbook Principles. Every objective focused organization can achieve ultimate performance using our Blaast Platform, Blaast Training, Blaast Strategy Consulting, and the Blaast Playbooks. Blaast principles are robust and validated in order to support small to medium enterprises drive quarterly objectives. Through dynamic and comprehensive principle application, companies achieve their goals to build from start-up to enterprise

As an executive leader, I possessed full authority over the design of new marketing strategies, materials, and channels which were instrumental for the support of an annual revenue of $150M to $200M. Under my leadership, we consistently achieved 20% to 50% of margins. This multi-faceted role included leading my team of 20 and an average of five agencies throughout the completion of daily marketing operations and long-term projects and campaigns.The scope of this position involved the distribution of an annual marketing budget of $60M.My achievements include:● Assembling a new marketing team by onboarding 15+ new, skilled staff members. This was critical to meet the increasing demands of our growing marketing department.● Founding a new Marketing Technology team which completed multiple solution and technology implementation projects which slashed costs while increasing efficiency. Some of these projects included integrating a full stack marketing solution (featuring onsite-data, analytics, ad testing, and a CMS), launching a new digital media bidding platform, and integrating marketing mix modelling and digital attribution across all channels.● Spearheading the launch of 11 new highly successful marketing channels.

As Director of Digital Marketing I led the strategic course we took in our digital efforts, as well as managed the team of online marketing professionals - Lead Generation, Paid Search (PPC), Natural Search (SEO), Social Media, Contextual, Retargeting, Online Targeting, Online PR, and Display. While I oversee a media budget of over $1M a month, my focus is ensuring that we are exceeding all performance metrics so that media budgets continue to grow while providing a higher ROI.I focused much of my effort in the areas where online technology and consumer interest converge. Strategically, I focused on traffic generation, context, messaging, and the process of converting a consumer once they hit our various properties. Much of my focus was involved in UX and ensuring that consumers with Credit problems gain awareness of the solutions we provide, while helping them build the interest to help them progress through the sales funnel (wide channels such as Online PR, Banner, Contextual Non Brand, Social Media, and Display). I specifically focused on the strategy of taking a consumer from an Awareness/Interest stage and utilizing integrated marketing theory to help them further into the Desire and Action phases through Non-Brand/Brand Search, Branded Contextual, Online Targeting, Lead Generation, and e-Remarketing.

Developed a new Lead Generation program from newly-launched idea to an established marketing channel, taking volume from 18% of total sales to 42% in 12 months and to 56% in a 24 hour month period. Directly managed a monthly media budget of $1/2 million.Coordinated the Lead Generation efforts from start to finish, beginning with the generation of the traffic through on-line partnership deals through to the fulfillment with in-house and external call centers.Led major role in the development of an affiliate network, Efolks.com, including the negotiation of the URL, development of the brand, and coordination of the network user interface with in-house creative and IT resources.Oversaw affiliate relationships, Email, Strategic, and Integration deals, which produced leads for exclusive brands including CreditRepair.com, LexingtonLaw.com, CreditAttorney.com, and many other sites within the sub-prime/financial spaces of credit repair, auto, debt, tax negotiation, etc.

During my tenure in this position, I designed new B2B and B2C marketing strategies which focused on breaking new ground for a commercial real estate technology platform. Throughout my time in this position, I delivered new teams, strategies, and content which allowed the new platform to achieve significant growth.

At 1-800 Contacts, I completely transformed marketing strategies by transitioning our focus from TV, radio, and direct mail to new digital channels. This massive undertaking involved cultivating new digital marketing strategies and media acquisition channels including paid search, affiliate, digital media, and premium search portal placements.As a leader, I ensured the success of a new digital team as we broke new ground within the market and increased visibility and engagement.Achievements include:● Implementing a new loyalty program with organizations including Delta.com, United Airlines, and Quixtar.