Josh Baran Email & Phone Number

Lehi, Utah, Us

Responsible for: revenue growth, partner relationship management, eCommerce channel expansion and growth, global talent center development and growth, multiple technical product roadmaps, creative and content services.• Lead all go to market activities for Pattern brands in the Americas and Europe• Lead all partner relationship activities for Pattern brands in the Americas and Europe• Build and lead a world class team of 150+ professionals with the highest levels of eCommerce capability and experience• Lead all Creative Services and Content for Pattern globally• Develop global talent centers in India, Eastern EU, and APAC consisting of 500+ team members• Manage relationships with our 250+ partner brands • Develop global brand expansion strategies for our partners• Lead global and marketplace expansion efforts for our partners• Prioritize eCommerce opportunities across geographies and marketplaces to achieve revenue goals• Collaborate with development teams to prioritize, communicate, and develop technologies based on business needs• Optimize technology and advertising investments based on the global advertising landscape • Grow and develop a customer service team that executes in the top 10% of all customer service teams at a global level• Identify new opportunities, such as retail channels, DTC, influencer marketing, etc. and execute on these opportunities to ultimately impact brand success

Salt Lake City, Utah, Us

Responsible for all Go To Market strategies, including: Marketing, Business Development, and Partnership Development.Key Responsibilities include:• Develop growth strategies in partnership with the executive team and board of directors• Oversee all Channel/Partner Development - adding new sales channels and 3rd party • Create/Manage client outreach for current and future clients designed to maximize revenue• Lead all aspects of sales and business development• Establish both short-term results and long-term strategy, including revenue forecasting• Develop metrics driven compensation plan supporting sales and client services teams• Monitor the revenue cycle from customer acquisition to engagement to success• Building and developing individuals and teams in Sales and Account Management• Develop and implement robust sales processes – pipeline, account planning, and proposalspartners

Shanghai, China, Us

• Reporting to the President and CEO• Lead a team of 80 professionals• Manage a $60+ million budget• Member of the company's operating committee • Lead customer-centric culture along with customer experience and engagement initiatives• Responsible for all Marketing areas including: Brand, Creative, CRM, Insights and Analytics Planning, and In-store Visual• Lead Ecommerce organization. Responsible for growth, digital marketing, and social media strategies• Responsible for Public Relations and communication strategy • Shape strategy of key customer engagement initiatives, including seasonal planning, marketing strategy and plans, and optimizing major marketing • Management and development of customer Loyalty program strategy

Hudson, Oh, Us

• Report directly to CEO• Manage marketing budget of $85M• Manage team of 120 professionals (45 Business Intelligence, 75 Marketing )• Direct reports consist of (5 Directors; 4 Managers)Marketing Responsibilities:• Responsible for defining, developing, and implementing overall marketing strategy• Lead all day to day marketing operations • Responsible for optimizing budget efficiency and maximizing business benefit• Identify new channel expansion opportunities (digital, mass media, outdoor, etc)• Lead transition of SMS vendor to expand capabilities and profitability• Manage third party relationship with DBM vendor supporting response modeling, customer data management/enhance, direct mail and email executionBusiness Intelligence and Analytics• Responsible for all enterprise analysis and business intelligence functions• Responsible for all sales forecasting activities• Responsibility for enterprise data warehouse design and enterprise reporting implementation• Member of IT Steering Committee and Omni Channel Steering Committee• Completed project to evaluate store labor efficiency. Project resulted in a reallocation of labor ($7M) netting 4.5% sales increase for impacted stores (400 stores)• Optimized promotion/clearance pricing strategies. Annual margin dollar improvement of $2.5M+• Implemented pre/post, test/control methodology to improve analytical accuracy and reliability• Designed and implemented direct marketing “hold out” strategy to measure incremental benefit and ROI. $3M+ annual savings• Completed 40+ consumer insights projects annually• Implemented eCommerce A/B testing strategy. Results led to $1M in EBITDA improvement• Responsible for evaluation of all digital marketing channels/tactics. Implemented GEO based testing strategy to ensure profitability.

Westlake Village, Ca, Us

•Manage a team of 30+ professionals •Direct Reports include: 5 Directors•Drove strategic initiatives to increase operating efficiency and develop new business opportunities.•Developed international expansion model/strategy. Led multiple work streams related to financial modeling, marketing plan development, and implementation. •Implemented enterprise “test and learn” process. Instituted pre/post, test/control methodology as standard initiative evaluation methodology•Drove the implementation of enterprise direct mail models. Improvements resulted in savings yielding $150K per month in direct EBITDA benefit. •Drove customer segmentation modeling for both retail and direct channes. Results instrumental in understanding customer attrition and customer acquisition cost attribution modeling.•Developed customer lifecycle management strategy. Developed 360 view of customer. Work yielded a 2% reduction in customer attrition •Managed/Developed customer outreach program to reactivate attrited customers •Performed Marketing campaign evaluation and analysis including: direct mail, email, SEO, digital, site• Managed all aspects of enterprise (4 brands) direct mail (25MM annual) and email (900MM annual) operations. Duties include segmentation, list selection, offer development, and execution.•Provided business strategic and analytical support to $400MM eCommerce brand related to business development, “close the gap”, business optimization, and merchandising.•Managed all aspects of Business Intelligence development and prioritization for multiple brands. •Partnered with McKinsey & Co. to develop customer loyalty program. Developed all financial models, implemented third party program management solution, internal infrastructure requirements definition, and developed business KPI definitions and deliverables.•Drove consumer research activities through online survey, market research, exit interviews, and behavioral analytics.

Application development firm focused on custom business solutions. Client focus on Financial and Data Services sectors. Responsible for business development, project management, and client services.

St. Petersburg, Fl, Us

Responsible for corporate analytical support across multiple business units, including: eCommerce, Promotions, Marketing, Merchandising, OperationsOther Positions Held:Sr Manager, Research & AnalysisSr Analyst, Research & Analysis

Atlanta, Ga, Us

Responsible for analyzing programs per technical design specifications, MIS standards and schedules.

Hingham, Ma, Us

Applicaton development for financial and card processing systems.