Drive operational execution of a global Media Network strategy to scale DOOH screen locations, ad operations and optimize network financial performance

* Build out best-in-class ad product and inventory team from scratch by defining operating model and setting up new processes for cross-functional team members.* Recognize and adopt industry best practices in retail media network advertising and promotion (e.g., high impact formats, high-performance placements, variable buying and selling methodologies)* Prioritize recommendation of ad products and features based on business quantified impact.* Routinely engage with and evaluate new technologies and solutions which can further your teams' goals* Responsible for communication of value delivered by ad product team to* Communicate detailed product requirements.

Reported to C-Suite for alignment on strategic goals and initiatives to develop new and improve existing revenue streams. ▪ Led the effort to further develop and launch data and platform services through internal and partner resources. ▪ Developed solution architectures in partnership with the solutions consulting team. ▪ Designed and delivered CSM and sales enablement, in collaboration with existing enablement team. ▪ Reported on pipeline and delivery of services across data and integration services offerings. ▪ Built and developed data and integrations services for internal and system integrator partner execution. ▪ Defined pricing and GTM strategy for new data services offerings. ▪ Developed and rolled out client adoption tools for onboarding and account management.

Principal Sales Engineer, 2021-2022 Led and developed a global team of Sales Engineers helping to ensure customer success pre- and post- sale. ▪ Implemented and enforced tools, processes, and procedures necessary to efficiently scale a global sales engineering team. ▪ Partnered with the company’s sales team to articulate the overall Index Exchange value proposition, vision, and strategy to customers. ▪ Developed a close working relationship with product management, support, and services to ensure continuity between pre- and post- sales activities. ▪ Conducted regular 1:1’s with team and stakeholders to provide feedback, process, and skills development.

Partnering with organizations, I ascertain pain points and gain an in-depth understanding of departmental strategy to create streamlined marketing solutions that align technical needs with corporate objectives to drive results. In this role, I investigate marketing systems and lead the design, specification, and selection of marketing solutions, considering functionality, data, identity sources, integration, privacy, performance and industry trends. Highlights of my experience in this role include…• Serve as a trusted partner (e.g.: marketing expert, technical consultant, sales engineer, and business development expert) for enterprise level customers spanning diverse industries including B2B, finance, travel, auto, technology, media, and entertainment. • Introduce strategies, data recommendations, and SAAS platform best practices; maintain a focus on digital transformation through process/ tool adoption and data usage across digital delivery channels. • Create new sales and adoption material to shorten sales cycles; improved renewal discussions and strengthened customer relationships to drive new account acquisition and client retention. • Championed strategic efforts to elevate sales qualification and workflow processes across several product lines; managed the roll-out of changes to sales teams across multiple verticals.

Oracle Data Cloud brings together data and technology to help digital advertising companies drive better business outcomes across more than 100 countries. Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat.Partner with sales and leadership to ascertain client challenges and pain points and gain an in-depth understanding of sales strategy to create streamlined sales solutions that align marketing needs with revenue objectives. Investigate operational processes and lead the design, specification, and selection of marketing strategies with considerations for resources, end users, and market conditions.• Collaborated with internal stakeholders including product marketing to develop sales collateral • Led sales consulting for publisher and platform context and measurement solutions - Focus on developing sales process and technical discussion (e.g.: Return on Investment (ROI, Analytics, Insights)• Manage development of analytics tools to enable solution engineers to drive sales within their vertical with focus on customer value and KPIs that speak to executive leaders and stakeholders• Built custom tools and reporting solutions for client presentations driving new sales, renewals and customer retentionCore Competencies:Analytics, Sales / Pre-Sales Strategy, KPIs,Team Leadership and Training, Sales Enablement, Strategic / Executive Selling, Startup, Solutions Engineering Leadership, Process Development and Execution, Cloud, Cross Functional Collaboration, Client Relationship Management, Management Experience, Recruiting, Sales Operations, Enterprise Sales, Product Management, Forecasting, Automation, Recruit, Hiring, Leadership Experience, Management Coaching, Health, Performance Management, Open Source, Virtual Machines, Strategic Customer Success, Coaching, Presentation, Windows, IT Operations, Dev Ops, Salesforce

Extensive understanding of the digital advertising industry's technological infrastructure and systems, including programmatic media, creative technologies, ad-serving, inventory/campaign management software, rich media vendors, syndicated research providers, and data management & analytics tools* Responsible for build out and launch of on-boarding and certification programs to enable sales, services and account management with necessary background (product history, product knowledge, industry competitors and sales strategy) to execute on results driven commercial goals* Solve for sales strategy, product marketing, training and commercial execution gaps in a scalable manner leveraging key business resources* Incorporate consistent training, rollout and feedback loops between Product, Engineering and commercial teams throughout the Business Unit* Facilitate / embed accountability and best practice in a streamlined manner throughout organization to ensure focus on commercial results and KPIs

Provided SaaS pre and post-sale consultancy services leveraging technical sophistication and industry expertise to develop models of current and future application, and create design structures that are stable, resilient, and performant. In this role, I managed all aspects of sales development through to client delivery. Designed solutions, and prepared business cases for data solutions, considering data policy and regulations, development and support. Highlights of my experience in this role include…• Launched on-boarding and certification programs to enable Sales and Services Teams to execute commercial goals and deliver revenue uplift of more than 10%. • Delivered a $12MM increase in revenue, serving as a Solutions Consultant for new business acquisition.• Promoted sales and adoption of automated guaranteed buying platform; increased accessible inventory supply by more than 400%, met quarterly / annual revenue goals, and doubled publisher client base. • Recognized by senior leadership for demonstrating exemplary performance regarding project planning, scheduling, prioritization, product marketing, ROI modeling, and designing sales planning tools / templates.Appnexus' open, transparent marketplace and powerful enterprise technology enable marketers to connect and engage consumers on thousands of high-quality websites and apps. The ads they buy fund award-winning journalism, music, video, and games-all at little or no cost to the consumers who enjoy open access to this premium content.

Director of sales engineering and client training with extensive experience hiring sales engineers and trainers, managing cross-functional teams of technical and business resources to sell, deliver and drive adoption of analytic and decision support solutions for world wide deployment. Recognized for leadership in project planning, scheduling, prioritization, product marketing, ROI modeling and sales planning. Proven success in enhancing existing sales process for new functionality and sell-able feature distinction. Focused on high-payoff improvements to achieve immediate bottom-line benefits, understanding feasibilities of customer requests and ensuring a return on investment.• Chartered, hired and managed solutions consulting / sales engineering and client training teams• . Drove sales and adoption of automated guaranteed buying platform by increasing accessible inventory supply by >400%• Drove usage within book of business to meet quarterly and annual revenue goals resulting in 2x increase in publisher client base• Solutions Consulting / Sales Engineering for new business acquisition against business goals achieving ~$12mm in revenue growth• Process/Workflow Consulting for publisher clients utilizing new ad technologies enabling adoption across sales, operations and financial business units• Development of sales collateral to support sales team including new presentation material, one-sheeters and value messaging in coordination with corporate marketing• Coach and Mentor to sales, sales engineers and trainers

* Strategic partner of the sales team to provide a unified technical and sales strategy expertise in sales cycles. * Executed advanced solutions to customers' business problems using Yieldex Analytics Availability, Pricing and Inventory offerings. * Advised and directed as subject matter expert and trusted advisor in defining the optimum ad tech stack for sell side business.

Administering operational controls and serving as a core member of the sale team, I provided technical expertise in sales cycles and closing critical business deals ranging from $5K to more than $1MM. In this role, I determined operational feasibility by evaluating analysis, problem definition, requirements, and solution development, and prepared solutions by determining and designing system specifications, standards, and programming.Highlights of my experience in this role include…• Designed enterprise solutions that aligned with customers' business workflow and advertising technology needs. • Liaised with Product Management and Engineering Teams to translate requirements, communicate trends and evaluate product architecture enhancements.

Assessing client needs, I created solutions through upselling in addition to maintaining strategic business relationships to generate new accounts. In this role, I managed the sales process to achieve maximum account profitability; and developed marketing and promotional platforms to increase profit margins. I also managed product evaluations from sales proofs of concepts through implementation; quickly responding to and addressing client concerns. Highlights of my experience in this role include…• Liaised with Product Management and Engineering Teams to translate client requirements, communicate trends and evaluate product architecture enhancements; increased client satisfaction. • Conducted audits and implementations for customers' business challenges and requirements; ensured products aligned with clients’ needs and supported current and future business growth. DoubleClick was a brand of Google which developed and provided Internet ad serving services. Its clients included agencies, marketers and publishers who served businesses like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Apple, Visa, Nike, and Carlsberg among others.

Providing oversight of project teams, overseeing development and delivery while ensuring compliance with strict time and budget constraints. In this role, I effectively planned, managed, and oversaw daily operations, implementing improvements to drive productivity, efficiency, and company growth. Highlights of my experience in this role include…• Conducted feasibility studies and prepared appropriation requests, cost estimates, and economic analysis; interfaced with consultant firms and process control engineers to manage projects.• Built and mentored two different teams, leading to a $100MM acquisition.