Applying 20yrs of diverse marketing expertise to invent solutions that identify consumer insights and business strategies that are distributable, cascade up-funnel and deliver successful business outcomes focusing on solutions leveraging the data of emotions.

AT&T CRM strategy lead across mobile, broadband and business solutions. Discover CRM lead across card services, personal and student loans.

Evangelize and innovate data driven process blending AI/machine learning with addressable data across the Publicis Groupe, supporting shopper/commerce, CRM, and media agencies including Saatchi, Digitas, Sapient, Hawkeye, Razorfish, Spark, Arc, Publicis MediaServe as data strategy lead on key accounts: Bank of America, USAA, GSK’s OTC portfolio, Edward Jones, CUNA Mutual

Georgia Pacific brands (Angel Soft, Quilted Northern, Sparkle, Brawny, Dixie, Vanity Fair), GSK OTC brands (TUMS, Excedrin, Theraflu, Sensodyne, Nicorette) JP Morgan Chase, Whirlpool, KitchenAid, Nature’s Way, Fortify, Alive!, Certara, NovartisBrand strategy and planning lead across consumer, shopper, and B2B categories including health and wellness, lifestyle, finance and CPG. Minted process applying unstructured and structured data, including first party, 3rd party addressable, and machine learning. Delivered insights articulated in consumer/client terms, above the line and below, for business, creative and media planning.

McCann – Oppenheimer Funds• Developed 2018 advertising planning including 5Cs client workshop and key concepts• Created brief, and strategic rationale for consumer biometric app focusing on risk analysisWunderman – Pfizer• Mined for consumer insights to identify positive moments in RA patients’ journeys for Pfizer • Married insights to tracking technology for ios/mobile health tracker/digital journalsWork at other agencies includes consumer research: listening/insights, concepting, testing, brand and product strategy: architecture, innovation, communications, digital strategy

GE, Hasselblad, Crane Aerospace and Electronics, Ricoh, Bayer, Thomson Reuters, Novo Nordisk, Allergan, Current, City Point Executive Strategy & Communications lead focusing on insights, social and digital strategy, creative concepting and the integration of design-thinking into branding, communications and experiential marketing. Responsible for executive thought leadership and business development.

IBM, Unilever, Dove, Illinois Lottery(big data, moisturizers, deodorant, scratch-offs)

Founded an online community for people who love to grow, shop, cook, dine out and simply eat something interesting.• Over 75K subscribers across social channels• Direct links from The New York Times, National Geographic, Saveur Magazine, Huffington Post, Chicago Tribune, Chicago Sun Times, The Reader, Chicago Magazine• Chicago Magazine’s ‘Best of Chicago’ 2008• Created the Unique Dinner Series to push dining concepts farther- partnering with Moto, iNG, Balena, Trenchermen• Partnered with independent farmers and artisans as well as blue-chip brands like the Michelin Guide, Food & Wine magazine and Chipotle to creatively bring content and events to consumers.

SC Johnson Consumer Packaged Goods Global Portfolio: Windex, Pledge, Glade, Ziploc, Raid, OFF!, Scrubbing Bubbles, Oust, Fantastic, Edge, Saran, Drano, Duck, Baygon, Mr. Muscle, Kiwi Responsible for creative interpretation of consumer insights for FMCPG. Disseminated and evangelized brand equities and product strategies to multiple agencies and key client stakeholders. Created compelling product concepts which served, both copy and visuals, as foundational to all consumer advertising. Worked across SC Johnson’s global portfolio developing product launches that succeed in reaching consumers across multiple messaging channels including: TV, print, direct, online, POS, packaging. Served as primary agency resource for all innovation and pre-communication creative development.

Consulted with promotional marketing agencies to develop 360º communications for national brands. Agencies: Frankel, Campbell Mithun, GMR Marketing, Michael Meyers & Associates, FoodArts, Gensler. Brands: Hitachi, Pepsi/Frito-Lay, Finlandia, Jack Daniels, Rustoleum, Boeing, Nintendo, National Pork Board, Kodak

McDonalds, USPS, Oldsmobile, Frito Lay