Marketing Manager
CurrentImplement marketing initiatives for fundraising campaigns, events, and programming including the Chicago Polar Plunge which saw a fundraising increase of nearly $300,000 from 2019 to 2020 when it netted $2.1 million. The Evening Reception's fundraising grew $130,000 between 2019 and 2021 when it raised $206,000.Work with colleagues to produce major events including the Chicago Polar Plunge, Evening Reception, Chicago Hockey Charity Classic, and the Midway Flyaway 5k, our Chicago Marathon headquarters and cheering section, and a partnership with the BTN Big 10K.Launch advertising campaigns utilizing print, web, broadcast, social media, and email.Develop advertising and marketing budgets, including event specific budgets of more than $28,000. Work with team members to maintain accuracy, forecast growth, and determine ROI. Manage social media including Facebook pages and groups, Twitter, Instagram, and LinkedIn. Advance strategies which have led to audience growth in each network. Devise and maintain editorial calendars. Oversee content creation.Evaluate marketing program performance using Google Analytics, social media ad metrics, Hootsuite analytics, and survey results.Strategize and produce internal and external creative content.Collaborate with program leads, board members, committees, corporate sponsors, and other team members to ensure that organizational goals are being met. Manage interns and support junior team members.Partner with our Associate Board as liaison, cultivating their volunteer and fundraising skills and assisting them in producing successful fundraising campaigns.Organize and conduct virtual programming with athletes the organization serves.