I have over seven years of experience in brand management, product marketing, and market analysis, with a passion for delivering innovative and impactful solutions that meet customer needs and business objectives. I am currently a Brand Manager at Charles River Laboratories, a leading provider of products and services for biopharmaceutical research and development. I design, develop, and implement global marketing strategies for various product families, aligning them with the company's vision, mission, and values. I bring diverse perspectives and experiences to the team, as I speak two languages, have lived and worked in different countries, and have a multidisciplinary background in business and communication.In my current role, I measure and report the performance of marketing campaigns, assess them against ROI and KPIs, and adjust the strategic direction as needed. I also conduct detailed competitive market analyses and present strategic options to increase market share, including modeling alternative business scenarios. I collaborate cross-functionally with various internal and external stakeholders, such as Product Management, Marketing Operations, R&D, Technical and Field Service, and Sales teams, to ensure consistent branding and messaging across all channels. Some of the skills that I use and develop in my role are product launch planning, Salesforce Lightning, and online marketing. I also participate in VOC/Customer focus groups, to gain insights and feedback from the end-users of our products. I enjoy working in a dynamic and collaborative environment, where I can learn from others and contribute to the success of the organization.