Pavilion is the premier global community for B2B go-to-market leaders. Over 10,000 members use Pavilion to grow their network, sharpen their skills, and develop life-long connections.At Pavilion, I lead the sales and marketing teams responsible for new member acquisition. In Q1-2024, we grew new membership ARR by 85% YoY by improving full-funnel conversion rates with sales and marketing nurture, and leaning into high-value content, like our Topline podcast and industry research.

I advise Knock2 on product development and GTM strategy.Knock2 identifies the people and companies that visit your website. They enrich each visitor with a detailed firmographic profile then qualify and route these leads to wherever you need to action them (CRM, Slack, Salesloft, Outreach, etc.).

I was one of Noble's first customers and moved into an advisory role.Noble activates word of mouth marketing for B2B sales and marketing teams by allowing your prospects to see which happy customers they know directly on your website.12% of Pavilion website visitors (prospects) who use Noble to find members they know convert to paying members - a huge conversion lift from our baseline.

I served on a board that advised the company on its product strategy, product marketing and product operations.Hubilo is an event tech platform used by companies like Fortune, AWS, and Siemens. They are backed by Alkeon, Lightspeed, and others.

Over 15,000 retailers, ranging from large online brands to small furniture stores, offer Koalafi's payments plans to their customers.I was primarily responsible for driving SMB and Enterprise retailer acquisition through:- Paid Social- Email Nurture- Inbound- Channel Partners- Field & Virtual Events- Trade ShowsI was also responsible for all marketing operations, orchestrating and integrating a variety of tech to help us be lean and drive revenue. The tech stack:- Salesforce (CRM)- Marketo (marketing automation)- Metadata.io (paid ad management)- Postal.io (gifting)- ZoomInfo (enrichment)- Typeform (surveys)- Testimonial.to (testimonials)- ZapierOutside of my role, I was the marketing lead on a small internal Growth team that tests and scales experiments designed to drive additional financing volume from existing customers. That group is driving millions in additional originations.

I was primarily responsible for partner marketing and marketing, CS, and sales operations at Hatch, a 2019 Y Combinator company. Hatch is a business messaging platform for home improvement companies.Wins:- Built the partner marketing program from scratch, resulting in 60% of Hatch's 2020 ARR- ARR tripled during my time there- Worked with new and existing partners on go-to-market strategy and integration points- Collaborated with Sales and Customer Success stakeholders to make Salesforce the "single source of the truth"- Built Hatch's marketing attribution model, which has allowed for data-driven decision making on budget allocation, partnership prioritization, and more- Automated a variety of manual sales, marketing, and customer success touchpoints, such as lead qualification, new customer onboarding, and more

Responsible for all marketing and business development initiatives, including:• Lead Generation• Content Generation (e.g. Blog Posts, Case Studies)• Field Events & Trade Shows• Customer Marketing• Partner Marketing• Marketing Automation • Email Marketing• Paid Search• Retargeting & Display Advertising• SEO• PR• Brand Development• Website DevelopmentBlue Triangle provides digital teams with a connected view of their marketing, web performance, and third-party tag analytics while constantly monitoring website code for security vulnerabilities.With Blue Triangle, teams can track the experience of every web and mobile app visitor in real time and identify specific web performance, third-party tag, and purchase path issues measurably impacting revenue. This data empowers teams to improve and secure their digital experiences along the most critical areas of the customer journey.Blue Triangle is trusted by Fortune 500 companies including The Home Depot, Marriott, and Carnival Cruise Line, and was named a Gartner "Cool Vendor" in 2017. The company is headquartered in Richmond, VA.For more information, please visit www.bluetriangle.com.

Responsibilities• All outbound and inbound marketing in addition to overall brand development.Wins• 2016 sales pipeline contribution from marketing exceeded 50%• Led website redesign, which resulted in significant conversion rate improvements• Launched Blue Triangle's Industry Benchmarks, which ranks the website speed of top retailers

• Contributed to go-to-market strategies for enterprise SaaS solutions• Increased monthly content generation (blog posts, white papers, etc.) by 140%• Generated qualified leads through inbound and outbound marketing channels (email, PPC, inbound)

Responsibilities:• Organized the company’s annual VISIONS Conference, held at Microsoft's Richmond, VA office• Marketing Analytics• Email Marketing • Assisted in building the VISIONS Conference application