Josh Colter work email
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Josh Colter personal email
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👋 I’m Josh and I bring over 15 years’ experience building comprehensive and strategic marketing programs in competitive markets. I’m motivated to lead teams with a solid strategic narrative. Some of my best work has been cross-functional projects involving GTM strategy and pricing, where quantitative and qualitative analysis intersect to reduce sales friction and amplify results. I used to feel like a tech outsider before I joined ExactTarget as an SDR. From there my career progressed to AE ➞ Product Mkt ➞ Product Director ➞ interim VP Product ➞ Head of Marketing. But it wasn't all roses. One of the startups I joined was struggling and I got laid off. It made me question if what I had to contribute was actually valuable. At that point, I cold emailed the editor of The Hustle to contribute a few articles about business strategy and industry analysis. Writing forced me to confront my inner fear head-on. I found a renewed energy for B2B marketing (with emotion).As a dynamic and hands-on leader, I recruit high-performing teams based on a positive culture of psychological safety and experimentation. I collaborate with sales, product, and CS functions to bridge the gap between performance and business needs at companies ranging from startup to mid-sized growth organizations.Some of my core competencies include:• Strategic Product Analysis• Business Operations Analysis• Pricing Strategy• Brand Messaging• Executive Team Leadership• Process Improvement• Demand Gen• C-Suite Level Consulting• Revenue Growth & Expansion• Data Analysis / Due Diligence• Product Marketing✉ LET’S CONNECT! 🤝I’m always interested in expanding the network of my professional acquaintances and welcome thoughts or questions about my work.
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OwnerCardboardIndianapolis, In, Us -
Chief Executive OfficerCardboard Jul 2022 - PresentCarmel, In, UsUser story mapping software that helps really tie the product together. -
On Deck Marketing Fellow (Odm2)On Deck Jan 2022 - Jan 2023San Francisco, California, UsThe On Deck Marketing Fellowship is a continuous community for top marketing and growth leaders and executives in tech to exchange practical frameworks for scale and develop deep connections alongside a highly curated and trusted network of peers. -
Head Of MarketingWoven Feb 2021 - May 2022Indianapolis, In, UsI was recruited to join Woven full-time as the executive leader for marketing. My objective was to craft an overall brand and GTM strategy targeted at senior software engineering leaders in high-growth tech companies. I managed $100k in social ad spend, a team of 2 FTEs, and external design, website, and content freelancers. As the head of marketing, I shifted product positioning from features to outcomes, contributing to 300%+ revenue growth and a Series A fundraise led by Allos Ventures. Highlights of my accomplishments include:• Tripled ARR in under 16 months. • Created LinkedIn ad campaigns with 2-4x industry standard CTR and fueled demand for product free trials and demos.• Boosted LinkedIn followers from 500 to 4100 with 175,000 monthly organic impressions.• Achieved a 10.5% month of month (MoM) growth of MQLs (marketing qualified leads) and SQLs (sales qualified leads).• Gained 3x increase in monthly SEO organic web traffic using content and PR. -
AdvisorWoven Jan 2018 - May 2022Indianapolis, In, Us -
Fractional Vp Marketing ServicesIndependent Consulting Jun 2019 - Feb 2021I provided strategic analysis and coaching services for B2B Tech clients. I also authored thought leadership, marketing, and branding articles for The Hustle.Highlights of my accomplishments include:• Advised Woven and won a $2.5M Seed round led by High Alpha Ventures.• Positioned Airship.com to scale for future business growth. Interviewed customers, employed secret shopping missions, developed a strong, non-reactive narrative, created a bespoke product strategy, and presented findings to each senior leadership team within the company.• Consulted with 120Water.com and developed a new packaging and pricing model to enable new product features and facilitate executive team alignment.
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Director Of Product Management | Acted As Interim Vp ProductEmplify Sep 2018 - May 2019Fishers, In, UsACQUIRED BY 15FIVEI was promoted to product leadership to drive the software company to $5M. In this role, I developed a pricing/packaging value strategy that increased average deal size by 20% and enabled sales teams to more efficiently close deals. I reorganized a team of 18 into dual-track development matrix teams with a total budget of $1.5M. I hired and onboarded a UX and engineering team as well as managed external consultants and vendors.Highlights of my accomplishments include:• Served as SME to remove sales roadblocks and close six-figure deals. • Created a release cycle around Sprint methodology and experimentation and prototyping. Identified, prototyped, and validated new ideas with customers in under 5 days.• Appointed as interim Vice President / Product Leader for the hiring process of the new VP of Product and Engineering. -
Director Of Product Marketing | Acted As Interim Vp MarketingEmplify 2016 - 2019Fishers, In, UsI joined Emplify to lead the launch of an employee engagement analytics product. I managed a marketing spend of $200k per quarter. I performed all market research, customer discovery, enabled sales teams, and developed sales scripts. I evolved the role into a data analyst, directing competitive analysis and marketing intelligence for data gathering and sales pitch development. I orchestrated all facets of the product launch, from product messaging to packaging and pricing.Highlights of my accomplishments include:• Grew the Emplify product from $0 to $5M ARR in 2 years. • Positioned company narrative for $7.5M Series A fundraise from Edison Ventures.• Boosted revenue retention from 98% to 101% by implementing a value-based packaging and pricing strategy. -
Vp Sales And MarketingAppealtrack 2012 - 2016San Diego, California, UsACQUIRED BY TCI CORP TAXI was recruited to the company as the first employee, scaled up a repeatable sales and marketing program based on Sandler methodology, directed all aspects of digital marketing, set a customer acquisition strategy, and built a team of 2 with an annual budget of $250k. I bootstrapped $650k revenue for a finance technology company that sold a SaaS product to manage property tax appeals. I garnered recognition as an Indianapolis finalist for startup of the year.Highlights of my accomplishments include:• Managed targeted LinkedIn campaigns in the early days of the networking platform. • Earned property tax professional certification to thoroughly understand the product and engage in effective marketing campaigns.• Negotiated with key clients Best Buy and Nordstrom, and implemented a creative, out-of-the box selling approach to gain downstream vendors at a premium.• Created and implemented a pricing model that increased average contract value (ACV) by 30% while accelerating sales close velocity from 60 to 45 days.• Revamped the customer onboarding process to improve customer time-to-value attainment from 5 months to 5 weeks. -
Managing PartnerElias Interactive 2009 - 2012Indianapolis, In, UsI concepted and launched an eCommerce consulting firm for Magento’s platform. I led a team of 5, managed P&L and external contractors, and developed and sold a product configuration code as a side project that funded and supported the $500k AR company. I authored a popular ecommerce blog with 130k+ unique visitors. -
Sales Account ExecutiveExacttarget 2007 - 2009Indianapolis, In, UsACQUIRED BY SALESFORCEI joined ExactTarget during a period of major company growth. I refined my software sales skills, and was promoted to close business deals, driving the company from $25M to $150M and from 200 to 1k employees. I honed a solid marketing process, often collaborating and guiding peers through developing a targeted marketing message
Josh Colter Skills
Josh Colter Education Details
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Harvard Business School OnlineDisruptive Strategy With Clayton Christensen -
Ball State UniversityEntrepreneurship
Frequently Asked Questions about Josh Colter
What company does Josh Colter work for?
Josh Colter works for Cardboard
What is Josh Colter's role at the current company?
Josh Colter's current role is Owner.
What is Josh Colter's email address?
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Josh Colter's direct phone number is +131762*****
What schools did Josh Colter attend?
Josh Colter attended Harvard Business School Online, Ball State University.
What are some of Josh Colter's interests?
Josh Colter has interest in Saas, Mobile, E Commerce, Real Estate, Social Commerce, Education, Commercial Real Estate, Enterprise Software, Big Data Analytics.
What skills is Josh Colter known for?
Josh Colter has skills like E Commerce, Saas, Email Marketing, Management, Entrepreneurship, Marketing, Lead Generation, Strategy, Crm, Online Marketing, Start Ups, Sales.
Who are Josh Colter's colleagues?
Josh Colter's colleagues are Петренко Наталья, Erin Darnell, Ajay Ajay Gadhvi, Lookat Thisdude.
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