Josh Colter Email & Phone Number

Indianapolis, IN, US

Carmel, IN, US

User story mapping software that helps really tie the product together.

San Francisco, California, US

The On Deck Marketing Fellowship is a continuous community for top marketing and growth leaders and executives in tech to exchange practical frameworks for scale and develop deep connections alongside a highly curated and trusted network of peers.

Indianapolis, IN, US

• I was recruited to join Woven full-time as the executive leader for marketing. My objective was to craft an overall brand and GTM strategy targeted at senior software engineering leaders in high-growth tech companies..
• Tripled ARR in under 16 months.
• Created LinkedIn ad campaigns with 2-4x industry standard CTR and fueled demand for product free trials and demos.
• Boosted LinkedIn followers from 500 to 4100 with 175,000 monthly organic impressions.
• Achieved a 10.5% month of month (MoM) growth of MQLs (marketing qualified leads) and SQLs (sales qualified leads).
• Gained 3x increase in monthly SEO organic web traffic using content and PR.

Indianapolis, IN, US

• I provided strategic analysis and coaching services for B2B Tech clients. I also authored thought leadership, marketing, and branding articles for The Hustle.Highlights of my accomplishments include:
• Advised Woven and won a $2.5M Seed round led by High Alpha Ventures.
• Positioned Airship.com to scale for future business growth. Interviewed customers, employed secret shopping missions, developed a strong, non-reactive narrative, created a bespoke product strategy, and presented.
• Consulted with 120Water.com and developed a new packaging and pricing model to enable new product features and facilitate executive team alignment.

Fishers, IN, US

• ACQUIRED BY 15FIVEI was promoted to product leadership to drive the software company to $5M. In this role, I developed a pricing/packaging value strategy that increased average deal size by 20% and enabled sales teams.
• Served as SME to remove sales roadblocks and close six-figure deals.
• Created a release cycle around Sprint methodology and experimentation and prototyping. Identified, prototyped, and validated new ideas with customers in under 5 days.
• Appointed as interim Vice President / Product Leader for the hiring process of the new VP of Product and Engineering.

Fishers, IN, US

• I joined Emplify to lead the launch of an employee engagement analytics product. I managed a marketing spend of $200k per quarter. I performed all market research, customer discovery, enabled sales teams, and developed.
• Grew the Emplify product from $0 to $5M ARR in 2 years.
• Positioned company narrative for $7.5M Series A fundraise from Edison Ventures.
• Boosted revenue retention from 98% to 101% by implementing a value-based packaging and pricing strategy.

San Diego, California, US

• ACQUIRED BY TCI CORP TAXI was recruited to the company as the first employee, scaled up a repeatable sales and marketing program based on Sandler methodology, directed all aspects of digital marketing, set a customer.
• Managed targeted LinkedIn campaigns in the early days of the networking platform.
• Earned property tax professional certification to thoroughly understand the product and engage in effective marketing campaigns.
• Negotiated with key clients Best Buy and Nordstrom, and implemented a creative, out-of-the box selling approach to gain downstream vendors at a premium.
• Created and implemented a pricing model that increased average contract value (ACV) by 30% while accelerating sales close velocity from 60 to 45 days.
• Revamped the customer onboarding process to improve customer time-to-value attainment from 5 months to 5 weeks.

Indianapolis, IN, US

I concepted and launched an eCommerce consulting firm for Magento’s platform. I led a team of 5, managed P&L and external contractors, and developed and sold a product configuration code as a side project that funded and supported the $500k AR company. I authored a popular ecommerce blog with 130k+ unique visitors.

Indianapolis, IN, US

ACQUIRED BY SALESFORCEI joined ExactTarget during a period of major company growth. I refined my software sales skills, and was promoted to close business deals, driving the company from $25M to $150M and from 200 to 1k employees. I honed a solid marketing process, often collaborating and guiding peers through developing a targeted marketing message

Disruptive Strategy With Clayton Christensen

Bachelor Of Science Cum Laude, Entrepreneurship