Josh Edwards

Josh Edwards Email and Phone Number

Director | eCommerce Optimisation. Brand + Product Strategy. Changing the way your retailers sell online. @ Content Driver
Josh Edwards's Location
Greater Sydney Area, Australia
About Josh Edwards

I played computer games competitively into my early twenties, travelling Australia and some of Europe, collecting a national title and world championship title along the way. In 2007, I was offered a salaried position to play in the United States, and was forced to make a tough decision between sticking with my studies and pursuing the contract. I chose to stick with my studies instead. My dream had always been to play overseas, in front of the biggest crowds, against the toughest competition. I put that on hold for my development – finishing my Bachelor of Commerce (B.Com.), Marketing in 2012. In 2014, I represented Australia at ESL One Cologne – captaining the Australian Battlefield team, achieving that dream I’d held onto for almost 7 years. When I came home, I officially ended my gaming career, and ever since, I’ve worked hard to make my two interests meet. My approach to marketing, just like my gaming, is strategic. It’s adaptable, contemporary and led by measurable data. It’s about the team around you and how you can work together to win. I’m driven by solving problems in modern business, in the enterprise, education and consumer space.I’m specialised in:> Marketing Strategy> Go-to-Market Campaigns> Digital Marketing> eCommerce> Analytics and Statistical Analysis> Sales Pitches> SaaS Sales> Technical Writing> Content Design

Josh Edwards's Current Company Details
Content Driver

Content Driver

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Director | eCommerce Optimisation. Brand + Product Strategy. Changing the way your retailers sell online.
Josh Edwards Work Experience Details
  • Content Driver
    Sales Director
    Content Driver Mar 2022 - Present
    Sydney, New South Wales, Australia
    www.contentdriver.com
  • Logitech
    Business Development Manager
    Logitech Jul 2019 - Feb 2022
    Sydney, Australia
    In this role, I managed key enterprise accounts within New South Wales and worked with premier AV/UC channel partners to deliver outstanding video conferencing experiences in modern workplaces. A broad product and services portfolio, along with the differing needs of multiple stakeholders necessitated bespoke solutions - which was a unique and enjoyable challenge. New business relationships developed during my time with Logitech include PricewaterhouseCoopers, KPMG, NINE Entertainment and more. Logitech encouraged a number of sustainability initiatives (both social and environmental) that I was proud to be a part of.
  • Viewsonic
    Business Manager - Education And Enterprise
    Viewsonic Jan 2019 - Jul 2019
    Sydney, Australia
    In this role, I managed the ViewBoard portfolio, overseeing customer retention strategy, sales kit development, internal/external training and large-scale event planning and delivery. I worked closely with our New South Wales based partners to qualify ViewSonic for the NSW 278 Presentation Devices Contract. Over two quarters, our team elevated ViewSonic's market position in Digital Whiteboards from 6th to 2nd (FutureSource), doubling the brands percentage market share (from 2018).
  • Viewsonic
    Sales And Marketing Manager
    Viewsonic Jan 2018 - Dec 2018
    Sydney, Australia
    ViewSonic delivers the traditional user experience of a whiteboard - digitised, integrated, and more powerful. ViewBoard challenges the worlds of business and education to improve collaboration, productivity and creativity. I led a sales, marketing and content design team that communicated and sold with the intention of gaining market share. The team drove the launch plan of a newly introduced cloud-based, digital whiteboarding platform called myViewBoard - ViewSonic's first SaaS offering.
  • Viewsonic
    Sales And Marketing Executive
    Viewsonic May 2016 - Dec 2017
    Sydney, Australia
    In this role, I was responsible for marketing strategy and campaign execution across Education, Corporate and Consumer segments. Having complete control of all portfolios allowed me to execute bigger and bolder campaigns. I introduced a funnel strategy across eCommerce channels, linked to an extensive influencer marketing campaign, actively driving and converting sales. My new communications strategy allowed us to better manage relationships with our supply chain, enabling them to sell more.
  • Benq Australia Pty Ltd
    Sales And Marketing Coordinator
    Benq Australia Pty Ltd Jan 2014 - Apr 2016
    Sydney, Australia
    In this role, I assumed more sales related responsibilities. I communicated extensively with distributors and channel partners to identify market trends and challenges. The hardware/tech market is a constantly changing, fast paced environment, this encouraged me to be fluid in my strategic planning and execution. I retooled and digitised all marketing communications across the consumer display product line to improve visibility in-terms of budget and effectiveness.
  • Benq Australia Pty Ltd
    Marketing Executive
    Benq Australia Pty Ltd Jul 2012 - Jan 2014
    Sydney, Australia
    In this role, I designed and executed unique marketing campaigns targeting consumer segments and created go-to-market communications strategies for key models. As my first role out of university, this was a great opportunity to understand traditional marketing and advertising spend versus contemporary, digital solutions. I implemented brand ambassador programs and digital marketing campaigns across resellers, with emphasis on measurable ROI and click-through rates.
  • Various
    Professional Gamer
    Various Jan 2011 - Jun 2014
    I lived out a dream for three years, travelling around Australia and eventually overseas. I achieved 32 titles across three different games and was featured in TV, news and media coverage as Australia's most versatile gamer. I led Australia's World Champion Battlefield team, and represented Australia at ESL One Cologne, 2014 - wrapping up my gaming career and the journey of a lifetime.
  • Lonsdale London Australia
    Sales And Visual Merchandising
    Lonsdale London Australia Nov 2011 - Jul 2012
    Sydney, Australia
    In this role, I covered visual merchandising, stock management and daily sales targets in Lonsdale's premier store in Pitt St. Mall. I started as a Christmas casual and stayed on until I completed my degree in July. I worked over the Christmas period and Boxing Day sales - a challenging environment but a great developmental experience for my communication and selling ability.

Josh Edwards Skills

Product Marketing Product Placement Advertising Online Advertising Social Media Marketing Copywriting Brand Ambassadorship Media Relations Marketing Communications B2b Marketing Strategy Marketing Strategy Event Marketing Strategy Social Media Digital Marketing Marketing Management Brand Management B2b Multi Channel Marketing Lead Generation Video Games Customer Service Management Marketing

Josh Edwards Education Details

Frequently Asked Questions about Josh Edwards

What company does Josh Edwards work for?

Josh Edwards works for Content Driver

What is Josh Edwards's role at the current company?

Josh Edwards's current role is Director | eCommerce Optimisation. Brand + Product Strategy. Changing the way your retailers sell online..

What schools did Josh Edwards attend?

Josh Edwards attended Western Sydney University, Sutherland Shire Christian School.

What are some of Josh Edwards's interests?

Josh Edwards has interest in Poverty Alleviation, Science And Technology, Social Services.

What skills is Josh Edwards known for?

Josh Edwards has skills like Product Marketing, Product Placement, Advertising, Online Advertising, Social Media Marketing, Copywriting, Brand Ambassadorship, Media Relations, Marketing Communications, B2b Marketing Strategy, Marketing Strategy, Event Marketing Strategy.

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