Overseeing all campus-wide strategic public relations, marketing, and internal communications efforts, in strong collaboration with the protocol and signature events team and philanthropy and strategic partnerships colleagues.Responsible for creating, implementing and sustaining a multi-year strategic public relations, marketing and internal communications program by coordinating and integrating a broad range of public relations efforts, marketing functions, internal communications, and university programming and signature events. Providing strategic advice to senior leadership, including the deans of the schools and vice chancellors.

Visiting instructor of education marketing, storytelling, and public relations for master’s and doctoral graduate students. Note, I chose to not teach during the summer of 2023.

Researched and wrote a nonfiction book on an escape from Folsom Prison in 1903 and the ensuing manhunt through California’s gold country. Secured contract with targeted publisher, negotiated image licensing with multiple parties, and served as primary spokesperson.

• Lead marketing and communication for award-winning community college district serving 18,000 students at four locations across a 3,200 square mile district.• Develop and oversee implementation of a comprehensive marketing plan including advertising, social media, and public relations using an equity mind-set to support the District’s brand, vision, mission, strategic plan, enrollment and retention goals.• Serve as the District’s primary spokesperson • Serve as the chief spokesperson, and member of the Incident Command Team, for the district during emergencies • Professional assistance to the Superintendent/President’s Office, and other management and District staff in the areas of marketing, public relations and communications • Foster cooperative working relationships with District divisions and departments, public, private, intergovernmental and regulatory agencies and the public • Reporting to the Superintendent/President• Create equity-minded strategic plans for new marketing initiatives, including budget allocation, message development, creative direction, target audiences, timelines, and/or other related issues• Award-winning enrollment marketing campaigns that have led to six straight semesters of enrollment growth

Led corporate communications, public relations, and social media for industry-leading Vista Equity Partners edtech software company with 2,000 employees, and $400m in revenue.Areas of focus included media relations, incident management, executive positioning and thought leadership, and community engagement.- Drove 4X LinkedIn follower growth with targeted content and integration with paid promotion- Increased Twitter followers 2X using intentional engagement and targeted follower strategies- Doubled industry recognition with focused awards program- Managed crisis/incident communication for multiple incidents related to product, customer service, data integrity, and privacy.

- Advising organizations in education, healthcare, and technology on communication strategies. - Led teams of professionals using both traditional and digital PR- Led education practice for region- Education clients included institutions such as Arizona State University, Carnegie Mellon University, and Dominican University and software and service providers such as Ellucian.- Healthcare clients included advising a regional healthcare district and hospital on executive transition, building community trust and change management communication.- Promoted from vice president

Clients and projects included California State Compensation Insurance Fund, Juniper Networks, Tracfone, and Cultivate California.

Developed and taught course in social media marketing and communication, and public relations as part of the Marketing Certificate program.

Agency principal responsible for client service and building new business with clients ranging from Internships.com (acquired by Chegg) to MaxPreps (acquired by CBS), and including education clients such as Riverside Learning/Edusoft, Lumens, and Sungard Pentamation.- Created and implemented public launch plans for early stage and established companies and organizations in education, community management, technology and healthcare- Public speaker on merging of social media tools and strategy into traditional marketing

VP responsible for developing and implementing programs for clients ranging from Fortune 500 companies to startups to governmental organizations. Promoted from senior account supervisor.

Public Relations Manager, Education and Government, responsible for communicating value of Apple products to markets representing $1.5 billion in annual revenue as well as PR Manager, Core Markets where I led PR for first holiday season of the iPod.- Advocacy programs with Apple's legal team related to high-profile Federal court case- Community affairs programs nationwide related to the use of technology in education- Worldwide PR lead for Apple in education including statewide 1-1 laptop initiative and overseeing Powerschool SIS